首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All t
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All t
admin
2020-03-31
69
问题
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All those commercials and jingles and celebrity endorsements get stored in the brain, apparently biasing preferences, new research shows. The study probed the effect of these cultural influences by returning to the classic blind taste test between Coke and Pepsi. These two products are nearly the same in contents, and yet many consumers have strong feelings about their favorite. Is this because one tastes better?
In a study of 67 volunteers, researchers at Baylor College of Medicine tried to isolate the sensory input of tasting from the effects of brand recognition. They found that subjects chose the two colas equally in blind taste tests. But when told that one of the cups they were drinking was Coke, these same subjects picked that cup about 75 percent of the time. This preference for a brand name occurred even though both cups in this round of testing actually contained Coke. Interestingly, the same was not true in the parallel experiment when one cup was labeled as Pepsi, but both cups were filled with Pepsi. In this case, the subjects chose the labeled cup as often as the unlabeled one.
To explore how brand recognition operated in the brain, the scientists scanned the subjects with functional magnetic resonance imaging(FMRI), which tracks blood flow. While sipping colas, a certain area of the subjects’ brains showed increased activity—apparently because it was the taste reward center.
During a blind test, people generally picked the soda that caused more activity in this region of their brain. But when a Coke picture flashed in front of the subjects prior to drinking, other parts of the brain—some dealing with memory—lit up. The researchers could not detect similar activity when a Pepsi picture was flashed. The implication is that the reference to Coke elicited memories that biased the choice of some of the subjects, but the same recollections did not arise from a Pepsi cue—at least not in a way sufficient to override the direct taste sensation.
About the 67 test subjects mentioned in paragraph 2, we can conclude that______.
选项
A、they generally preferred Coke
B、they generally preferred Pepsi
C、Coke brand recognition was stronger than Pepsi brand recognition
D、there is essentially no difference in taste between Coke and Pepsi
答案
C
解析
属推断题。第二段谈到:在不注明是可口可乐还是百事可乐的情况下,人们的选择没有偏爱(因此排除A、B)。但如果他们被告知要喝的饮料中有一杯是可口可乐时,他们在75%的情况下会选择可口可乐。情况不一样的是,当一杯标明是百事可乐(但事实上两杯都是百事可乐)时,人们选择标有百事可乐的那杯和选择没标明百事可乐的那杯的机会相等。从而可以推断出C为正确答案。D项的意义在第一段有所表达(两种产品用料大致相同),但答非所问。
转载请注明原文地址:https://kaotiyun.com/show/uI1Z777K
0
考研英语一
相关试题推荐
ForeigncashiersandcarersarenowafactoflifeinJapan,especiallyinurbanareas.Thenumberofforeignworkershasrisen
Mentionpricecartelsandmanypeoplewillthinkofbig,overtonesliketheoneOPECrunsforoilandthenow-extinctoneford
Theterme-commercereferstoallcommercialtransactionsconductedovertheInternet,includingtransactionsbyconsumersandb
Theterme-commercereferstoallcommercialtransactionsconductedovertheInternet,includingtransactionsbyconsumersandb
Whenpeopletalkaboutthedigitaldivide,theyusuallymeanthe【C1】______betweenpeoplewhoarebenefitingfromtheinformation
Parenthoodisn’tacareer-killer.Infact,economistswithtwoormorekidstendtoproducemoreresearch,notless,thantheir
WetendtothinkofthedecadesimmediatelyfollowingWorldWarIIasatimeofprosperityandgrowth,withsoldiersreturningh
探究科研领域的发展趋势——1996年英译汉及详解Thedifferencesinrelativegrowthofvariousareasofscientificresearchhaveseveralcauses.【F1】Som
探究科研领域的发展趋势——1996年英译汉及详解Thedifferencesinrelativegrowthofvariousareasofscientificresearchhaveseveralcauses.【F1】Som
Onesoftdrinkadvertisementcommands,"Obeyyourthirst,"butyourtastebudsmaygettrumpedbytheswayofbrandnames.Allt
随机试题
A、被MAO或COMT代谢B、神经末梢迅速再摄取C、被胆碱酯酶分解D、在肝中被代谢E、以原型自尿中排出多巴胺在体内的主要消除方式是
Shedidthework______hermanagerhadtoldher.
大量存款人的挤兑行为可能会导致商业银行面临()危机。
下列各项中,企业需要进行会计估计的有()。
试论述财政制度中自动稳定器的作用。
简述按采购业务关系重要程度分,供应商可以分为哪几类。
个体健康风险评估报告的基本结构包括哪些内容?
高度的理论性和权威性是公文写作的灵魂。()
饥渴营销指通过各种限量策略或限时策略,以充分引起消费者的关注和重视,激发消费者的购买欲望,从而实现产品由厂商到消费者的快速转移。根据上述定义,下列属于饥渴营销的是:
谈谈组织内非正式传播渠道的作用。
最新回复
(
0
)