首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All t
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All t
admin
2020-03-31
97
问题
One soft drink advertisement commands, "Obey your thirst," but your taste buds may get trumped by the sway of brand names. All those commercials and jingles and celebrity endorsements get stored in the brain, apparently biasing preferences, new research shows. The study probed the effect of these cultural influences by returning to the classic blind taste test between Coke and Pepsi. These two products are nearly the same in contents, and yet many consumers have strong feelings about their favorite. Is this because one tastes better?
In a study of 67 volunteers, researchers at Baylor College of Medicine tried to isolate the sensory input of tasting from the effects of brand recognition. They found that subjects chose the two colas equally in blind taste tests. But when told that one of the cups they were drinking was Coke, these same subjects picked that cup about 75 percent of the time. This preference for a brand name occurred even though both cups in this round of testing actually contained Coke. Interestingly, the same was not true in the parallel experiment when one cup was labeled as Pepsi, but both cups were filled with Pepsi. In this case, the subjects chose the labeled cup as often as the unlabeled one.
To explore how brand recognition operated in the brain, the scientists scanned the subjects with functional magnetic resonance imaging(FMRI), which tracks blood flow. While sipping colas, a certain area of the subjects’ brains showed increased activity—apparently because it was the taste reward center.
During a blind test, people generally picked the soda that caused more activity in this region of their brain. But when a Coke picture flashed in front of the subjects prior to drinking, other parts of the brain—some dealing with memory—lit up. The researchers could not detect similar activity when a Pepsi picture was flashed. The implication is that the reference to Coke elicited memories that biased the choice of some of the subjects, but the same recollections did not arise from a Pepsi cue—at least not in a way sufficient to override the direct taste sensation.
About the 67 test subjects mentioned in paragraph 2, we can conclude that______.
选项
A、they generally preferred Coke
B、they generally preferred Pepsi
C、Coke brand recognition was stronger than Pepsi brand recognition
D、there is essentially no difference in taste between Coke and Pepsi
答案
C
解析
属推断题。第二段谈到:在不注明是可口可乐还是百事可乐的情况下,人们的选择没有偏爱(因此排除A、B)。但如果他们被告知要喝的饮料中有一杯是可口可乐时,他们在75%的情况下会选择可口可乐。情况不一样的是,当一杯标明是百事可乐(但事实上两杯都是百事可乐)时,人们选择标有百事可乐的那杯和选择没标明百事可乐的那杯的机会相等。从而可以推断出C为正确答案。D项的意义在第一段有所表达(两种产品用料大致相同),但答非所问。
转载请注明原文地址:https://kaotiyun.com/show/uI1Z777K
0
考研英语一
相关试题推荐
AstudypublishedintheInternationalJournalofBusinessAdministrationfoundthatwhatstudentsreadincollegedirectlyeffe
AstudypublishedintheInternationalJournalofBusinessAdministrationfoundthatwhatstudentsreadincollegedirectlyeffe
Nowondertheyarecalled"patients".Whenpeopleenterthehealth-caresystemsofrichcountriestoday,theyknowwhattheywil
ForeigncashiersandcarersarenowafactoflifeinJapan,especiallyinurbanareas.Thenumberofforeignworkershasrisen
ShortlyafterTheEconomistwenttopress,about25,000peoplewereexpectedtoturnupattheLondonArtFair.Yourcorresponde
Theterme-commercereferstoallcommercialtransactionsconductedovertheInternet,includingtransactionsbyconsumersandb
Whenpeopletalkaboutthedigitaldivide,theyusuallymeanthe【C1】______betweenpeoplewhoarebenefitingfromtheinformation
Theplanetsseemedlikeprettysmallplaces.Atthesametime,Earthseemedalotlargerthanitdoesnow.Noonehadeverseen
探究科研领域的发展趋势——1996年英译汉及详解Thedifferencesinrelativegrowthofvariousareasofscientificresearchhaveseveralcauses.【F1】Som
随机试题
曲线y=x4-3在点(1,﹣2)处的切线方程为()
三叉神经痛的表现是
对生物利用度概念错误的叙述是
抗震设计时,钢筋混凝土构造柱、芯柱、圈梁等的混凝土强度等级不应低于()。
为了控制特种风险的赔偿责任,保险人可规定()。
在紧急或困难情况下表现出来的镇定、果断等属于性格的__________特征。
中小学心理健康教育是素质教育的重要组成部分,请简述心理健康教育有哪些基本任务。
23,56,79,135,()
南宋庆元年间,某地发生一桩“杀妻案”。死者丈夫甲被当地州府逮捕,受尽拷掠,只得招认“杀妻事实”。但在该案提交本路(路为宋代设置的地位高于州县的地方行政区域)提刑司审核时,甲推翻原口供。断然否认杀妻指控。问题:对甲翻供行为,应该按照什么制度处理?
已知微分方程y’+y=f(x),其中f(x)=,求该微分方程的解y=y(x)满足y(0)=0.
最新回复
(
0
)