2. 考研
  3. In this latest facet of the ongoing information revolution, millions of personal computers are connected by the Internet and oth

In this latest facet of the ongoing information revolution, millions of personal computers are connected by the Internet and oth

admin2018-06-06  121
问题     In this latest facet of the ongoing information revolution, millions of personal computers are connected by the Internet and other computer networks and have started a global revolution in business and interpersonal communications. The personal computer today functions as a combination of personal printing press, radio, telephone, post office and television set. 【B1】______
    The stunning possibilities of the Internet for journalism and the news business are somewhat obvious. Publishers, broadcasters and journalists are aware of this explosive information revolution and believe they should be involved. 【B2】______
    A newspaper is, of course, a business operation. At a time when some publishers are downsizing staffs and trimming costs to increase profitability, other papers are investing heavily in the new electronic or interactive journalism. 【B3】______ In early 1996, the National Newspaper Association listed 162 newspapers that had electronic pages on the web, triple the number in 1994. By early 1997, the number of online newspapers rose to 700. These numbers keep going up to date and include such heavy hitters as The New York Times, The Chicago Tribune and The Wall Street Journal.
    For newspapers, two basic uncertainties currendy exist about interactive journalism; first, will the public pay for electronic news on a medium where information, after a basic user’s fee, is free? Second, quickly, will advertising displayed on web pages "sell" on a medium that so far lacks both an effective way to count the number of people who eyeball web pages or to ascertain the demographic of those views?
    【B4】______ The fear comes from the threat to the newspapers’ advertising base, especially classified advertisements, from the computer’s point-and-click technology and the ease of getting answers quickly, complete with pictures and sounds.
    【B5】______
    So far, the numbers of potential users of interactive newspapers are still small compared with total newspaper readership but the number is growing fast. The only certainty, promoters of electronic publishing say, is that the breakthrough to make the Internet economically viable for the newspaper business will come someday.
[A] A website can be simply a screen or two of information, or it can be an extensive and complex number of offerings, with news items plus advertisements, illustrations, documents, and background stories which are not included in a printed daily.
[B] Hence, the press’ rush to online services is seen as driven by both fear and greed.
[C] Although no one seems to know whether they will ever make money on the WWW, the Internet multimedia information retrieval system is on the verge of becoming a mass medium itself.
[D] However, neither they, nor anyone else, seem to know where this brave new world of communication is headed. No consensus exists as to when and how journalism as we know it will get involved and be changed by the Internet, but no one doubts that change is coming—and fast.
[E] While someone argue that the computer may not replace any of these media, which are, of course, heavily involved in journalism, still the Internet has the potential to transcend them all, providing not just one-to-one communications, or one to many, but the creation of whole new communities of people sharing ideas and interests regardless of where they live.
[F] The access for this fledgling news source is established, but so far the number of news readers is small and no one is making much money out of providing the news. Online news users tend to be young male adults who log on from office computers.
[G] Greed is stimulated by the possibility of large sums to be made if a system is developed that counts and categorizes every visitor to a website. If this happens, Internet publishing could be a profitable marriage of newspapers’ advertising bases with franchise strengths. Publishers also want to attract the younger users who no longer read newspapers.
【B4】
选项
答案B
解析
转载请注明原文地址:https://kaotiyun.com/show/uJ6Z777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)