首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
By the early 1950s, some business people began to recognize that efficient production and extensive promotion did not guarantee
By the early 1950s, some business people began to recognize that efficient production and extensive promotion did not guarantee
admin
2014-09-19
53
问题
By the early 1950s, some business people began to recognize that efficient production and extensive promotion did not guarantee that customers would buy products. These businesses, and many others, found that they must first determine what customers want and then produce it, rather than make products and try to change customers’ needs to fit what is expected. As more organizations realized the importance of knowing customers’ needs, U. S. businesses entered the marketing era, one of market or customer orientations(取向, 方向). Orientation toward customer satisfaction has resulted in increased concern about ethics and social responsibility and brought about an expansion into global markets. Management at many organizations has realized that we are in the "Total Quality Era", in which improved product quality, and customer focus are major components of successful domestic and global operations.
Because the marketing concept affects many parts of a business’s operations, and not just marketing, an organization’s top management must adopt it wholeheartedly. High-level executives must incorporate the market orientation into their management philosophies so completely that customers become the organization’s most important concern.
Management’s second major task is to restructure the organization. To satisfy customers’ objectives as well as its own, a company must coordinate all activities. To achieve this, the internal operations and overall objectives of one or more departments may need restructuring. If the head of the marketing unit is not a member of the organization’s top-level management, he or she should be. Some departments may have to be abolished and new ones created. Implementing(实施, 执行)the marketing concept demands the support not only of top management, but also of managers and staff at all levels. The transformation to an organization with a market orientation takes time. In the short run, a firm may experience the need to retain employees, financial constraints, limits on technology, capital equipment limitations, and prohibitive union work rules.
Even when an information system is established and the company reorganized, the firm’s new marketing approach may not work perfectly. First, a firm’s ability to satisfy customers’ needs for a particular product is limited. In a mass production economy, most business organizations cannot tailor products to fit the exact needs of each customer. Second, a company may be unable to learn what customers want, and when it does correctly identify customers’ needs, it often has a hard time developing a product that satisfies those needs. Third, by striving to satisfy one segment(部分,部门)of society, a firm sometimes dissatisfies other segments. Producers of tobacco currently face this situation. Fourth, a company may have trouble maintaining employee morale during any restructuring to coordinate the activities of various departments.
By the early 1950s, business people began to realize______.
选项
A、the importance of efficient production
B、the necessity of extensive promotion
C、the need to try to change customers’ needs
D、the significance of knowing customers’ needs
答案
D
解析
细节题。根据文章开头,一些企业意识到只靠高效的生产和广泛的促销不能保证消费者会购买自己的产品,因此他们认为必须首先确定消费者的需求,然后再进行生产,而不能先生产然后再改变消费者的需求让他们来适应。因此,D是对的。
转载请注明原文地址:https://kaotiyun.com/show/uLWO777K
0
在职攻硕英语联考
相关试题推荐
Withallthewars,fightingandsadnessintheworldtoday,it’snotonlynecessary,butalsoessentialtohaveagoodsenseof
Withallthewars,fightingandsadnessintheworldtoday,it’snotonlynecessary,butalsoessentialtohaveagoodsenseof
JaneandTomhavebeenabletoreconciletheirdifferenceandareahappyfamilyagain.
Whyiscornfeedingmillionsofpeopletoday?
Wecanmakemistakesatanyage.Somemistakeswemakeareaboutmoney.Butmostmistakesareaboutpeople.Onemightsay,"Did
A、Thearmyisinneedofbacon.B、Thearmy’sgotenoughbacon.C、Weshouldn’teatmorebacon.D、Weneedn’tbuymorebacon.D
Whenimaginativementurntheireyestowardsspaceandwonderwhetherlifeexistsinanypartofit,theymaycheerthemselvesb
Doeswalkingonthemoonmakelifebetterforpeopleonearth?(41)alltheproblemsofourownworld,whyshouldwebespendi
Childrenfromanobscurefamilyhavetomakegreatereffortstoclimbthesocialladder.
Howcanasinglepostagestampbeworth$16800?Anymistakeintheprintingofastampraisesitsvaluetostampcollectors.A
随机试题
属于D群链球菌重要的特征是
一氧化碳经呼吸道进入血液中,最先受累的脏器是
某日,刘某与好友任某一起外出用猎枪打猎,忽见前面丛林中有一灰影闪动,二人同时举枪射击,不想击中的是在山中采蘑菇的农民。据查,该农民只被击中一枪.刘任二人的猎枪为同一型号.无法辨别是谁的枪击中了农民。若你是该农民聘请的律师,以下认定错误的有哪些?()
一般工业固体废物贮存、处置场分为()类。
开发建设单位申请在某城市中心E进行旧区改造,建设商贸、办公建筑项目。该地段西侧为风貌性建筑,集中成片,并有小游园一处,现已批准公布为“保护近代西式住宅风貌为主的历史街区”的重点保护区。拟改造规划可用地面积约3hm2,为历史街区保护的建设控制地带,其中有几幢
第二次世界大战结束以来,国际贸易商品结构发生了重大变化,具体表现在()。
一位名叫肖曼.巴纳姆的著名杂技师在评价自己的表演时说,他之所以很受欢迎是因为节目中包含了每个人都喜欢的成分,所以他使得“每一分钟都有人上当受骗”。人们常常认为一种笼统的、一般性的人格描述十分准确地揭示了自己的特点,心理学上将这种倾向称为“巴纳姆效应”。下列
根据以下资料,回答问题。我国近岸海域监测面积共279225平方千米。2010年,按监测点位计算,水质最好的一、二类海水占62.7%,比上年下降10.2个百分点;三类海水占14.1%,比上年上升8.1个百分点;四类和劣四类海水占23.2%,比上年上升2
教师:编辑()
Readthearticlebelowaboutthefunctionofaprojectcoordinator.Inmostofthelines(34-45),thereisoneextraword.It
最新回复
(
0
)