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  3. Following are a graph showing the current situation of smartphone penetration in the UK and an excerpt on the future trend of sm

Following are a graph showing the current situation of smartphone penetration in the UK and an excerpt on the future trend of sm

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问题    Following are a graph showing the current situation of smartphone penetration in the UK and an excerpt on the future trend of smartphones. Read them carefully and write a mini-report of about 300 words, in which you should:
   1. summarize the ideas in both materials;
   2. comment on the possible influence of this trend on education.
   Graph
   
   * Source: Internet Access Quarterly Update 2011, the Office for National Statistics (ONS), based on a research by Nielsen on 2, 500 British people, released January, 2012.
   ** Income refers to annual salary, lk=￡ 1, 000
   Excerpt
   2 Billion Consumers Worldwide to Get Smart(phones) by 2016
(www.emarketer.com/Article/2-Billion-Consumers-Worldwide-Smartphones-by-2016/1011694)
   The number of smartphone users worldwide will surpass 2 billion in 2016, according to new figures from eMarketer—after nearly getting there in 2015. Next year, there will be over 1.91 billion smartphone users across the globe, a figure that will increase another 12.6% to near 2.16 billion in 2016.
   For the first time, more than one-quarter of the global population will use smartphones in 2015, and by 2018, eMarketer estimates, over one-third of consumers worldwide, or more than 2.56 billion people, will do so. That 2018 figure also represents over half—51.7%—of all mobile phone users, meaning that feature phones will have finally become a minority in the telecommunications world.
   Inexpensive smartphones are opening new opportunities for marketing and commerce in emerging markets where many consumers previously had no access to the internet. Meanwhile, in mature, established markets, smartphones are quickly shifting the paradigm for consumer media usage and impressing the need for marketers to become more mobile-centric.
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答案 Smartphone Penetration and Its Implication As the smartphone is invading human society, it is necessary to decide what may decide whether one will use a smartphone. According to a research by Nielson about 2, 500 British people in 2011, both age and income may influence the penetration of the smartphone. Generally, the younger you are, the more likely that you have a smartphone. The three age groups from 18 to 44 obviously show higher percentage of smartphone using than the other three age groups. Besides, income also affects smartphone possession. As the graph shows, smartphone possession increases with income, and those earning over 100, 000 pounds have much more smartphones than others. The second excerpt echoes the message on a more global scope. It predicts that smartphone users in the world will keep increasing at a fast rate. This will have great implications for marketers in the business world. Most people are talking excitedly about the implications this high penetration rate may have for business world. In my opinion, besides the business world, education will be another area to experience the profound influence of smartphone penetration. On the one hand, this smart equipment will facilitate teaching and learning. For example, it can be used to receive, store and share teaching materials and ideas, and a tool to explore and access information needed. This will bring fundamental change to how teachers teach and how students learn. Most probably, the smartphone will replace traditional classrooms to become the place where education takes place. On the other hand, higher penetration makes education accessible to more people, especially the older citizens. Teaching and learning become possible for everybody, and those beyond school age can also find education whenever they need it. Wider accessibility of education can also help overcome the geographical barrier of education. In the future, people in remote areas can also enjoy high quality education with a phone in hand, and this will greatly improve social equality and mobility. To sum up, the smartphone will constitute a great influence in the future, especially on the younger and the rich. By driving such fields as business and education, it will exert an unprecedented influence on human society.
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