首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
To understand the marketing concept.it is only necessary to understand the difference between marketing and selling. Not too man
To understand the marketing concept.it is only necessary to understand the difference between marketing and selling. Not too man
admin
2015-01-09
69
问题
To understand the marketing concept.it is only necessary to understand the difference between marketing and selling. Not too many years ago,most industries concentrated primarily on the efficient production of goods,and then relied on "Persuasive salesmanship"to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing,on the other hand,focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye-on-the consumer approach is known as the marketing concept,which simply means that instead of trying to sell whatever is easiest to produce or buy for resale,the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer, each must be satisfied before trade occurs. Successful merchants and producer and each must be satisfied before trade occurs. Successful merchants and producers,however, recognize that the surest route to profit is through understanding customers,this concept has been recognized in such slogans as"Have It Your Way."And"You’re the Boss. "A good example of the importance of satisfying the consumer presented itself in mid 1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a prompt restoration of the Classic Coke, which was then marketed a-longside the new. King Customer ruled!
Not too long ago, industries focused on_____.
选项
A、producing and selling goods
B、the needs and wants of customers
C、the selling of new products
D、moving goods to the market
答案
A
解析
细节题。解题点在第一段第二句。文章提到“most industries concentrated primarily on the efficientproduction of goods,and then relied on“Persuasive salesmanship”to move as much of these goods aspossible.”所以企业关注的是“production of goods和Persuasive salesmanship”。因此正确答案是A选项。
转载请注明原文地址:https://kaotiyun.com/show/ucQO777K
0
考博英语
相关试题推荐
"BACKtobusinessasusual"wastherallyingcrytakenupbyNewYorkersayearago,afterterroristsdestroyedtheWorldTrade
Manyinstructorsbelievethataninformal,relaxedclassroomenvironmentis【C1】______tolearningandinnovation.Itisnotuncom
Experiencedbaseballfielderscantellhowfaraballisgoingtotraveljustbylisteningtothecrackofthebat.Iftheydidn
Inthepast,Americancollegesanduniversitieswerecreatedtoserveadualpurposetoadvancelearningandtoofferachancet
Tourismdevelopsculture.Itbroadensthethinkingofthetravelerandleadstoculture【C1】______betweenthehostsandguestsfr
Theenergycrisis,whichisbeingfeltaroundtheworld,hasdramatizedhowthecarelessuseoftheearth’sresourceshasbrough
Negotiationisnotlimitedtothecorporateboardroomortohigh-stakesbusinesssettings.Bybecomingfamiliarwithsimplenego
Anthony’s______expressionmaskedanessentialcheerfulnature.
Medicalstudentslearntodistinguish"acute,"whichmeanssomethingofrecentonset,from"chronic,"whichmeansaconditionth
随机试题
小儿雾化吸入的时间一般是()
不开口于鼻腔的是
PACS中C的意思是
脾肾阳虚引起泄泻的主要表现是
(2009)下列哪一条是内保温做法的优点?
下列关于声环境功能区监测,说法错误的是()。
凡涉及结构承载力等使用安全和其他重要性能的处理工作,常须做必要的试验和检验鉴定工程,必须委托()进行。
下列各项中,不影响营业利润项目的是()。
教师备课时要钻研教材,包括钻研教学大纲、教科书和阅读有关的参考书。()
在企业中,职工的“工资级别”与职工个人“工资”的联系是
最新回复
(
0
)