2. 外语
  3. Read this article below about the importance of corporate public relations. Choose the best answer from the opposite page to

Read this article below about the importance of corporate public relations. Choose the best answer from the opposite page to

admin2015-04-23  32
问题     Read this article below about the importance of corporate public relations.
    Choose the best answer from the opposite page to fill each of the gaps.
    For each gap(8-12), mark one letter(A-G)on your Answer Sheet.
    Do not use any letter more than once.
    There is an example at the beginning(0).
                        Corporate Public Relations
    Corporate public relations is often underestimated by companies. A corporate PR team must work together to provide a variety of resources to a company.(0)G .A corporate PR team must provide experts in their particular field, necessary tools, resources, information, and media relationships. They must be able to provide as much information about the company to as many people as possible.
    Corporate public relations is in charge of finding investors and others that can invest money in your company.【P1】______. Most angel investors are looking for different companies to invest in and they will contact some companies that look promising, but it doesn’t hurt to contact them first. Every company wants to increase public awareness about their company, service, or product. Without a good corporate PR team, potential investors could be overlooked and missed.
    The awareness a corporate PR team raises needs to show the company well and build its reputation.【P2】______. The more public awareness a person can generate, the better chance you have at increased sales and revenue for the company.
    The larger the corporation is, the larger the corporate PR team is. A corporate PR team must create effective PR campaigns and implement them within the organisation.【P3】______. Several companies don’t create PR campaigns because they don’t want to deal the hassle of creating one or the hassle of paying for one. A public relations firm will take care of all your PR needs, but they cost a lot. Utilizing a PR firm will decrease your companies’ chances at building an effective PR team within the organization, especially if the PR firm is in charge of handling all the media relations.
    It is important to create a PR campaign to generate public interest about your company.【P4】______. The PR campaign focuses on generating interest for the company, service, or product and building upon the reputation of a company.【P5】______.
    Every individual on the corporate PR team needs to be trained with excellent written and verbal communication skills since they alone are in charge of the reputation of the company.
Example:
A A PR campaign needs to identify its target audience and create a campaign that focuses on them.
B An excellent PR agent creates press releases and work on contacting the media to create interest in a company, service, or product.
C An effective PR campaign takes time, something that most corporations don’t have.
D A good corporate PR team could identify those investors you may not have been able to find on your own.
E It is important to promote the corporate name and build an identity in the marketplace.
F A PR campaign is similar to a marketing campaign.
G For venture capital, it is extremely important to have a corporate PR team to handle the public attention.
【P3】
选项
答案C
解析 前两句指出较大的企业需要较大的公关团队去开展有效的公共关系。后一句指出有一些公司为了避免麻烦或赔偿而没有进行公关活动。根据前、后句所讲的内容，可判断所缺的句子应该是对有效公关活动的描述，以及为什么有些公司没有相应的公关活动。而C项正是论及公关活动的特性以及其在一些公司的缺失现象，意为：有效的公关活动是需要时间的，而大多数企业并没有时间可以花在公关活动上。
转载请注明原文地址:https://kaotiyun.com/show/uloO777K
本试题收录于： BEC中级阅读题库BEC商务英语分类
0

BEC中级阅读

BEC商务英语

相关试题推荐
随机试题
最新回复(0)