首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
What’s a label worth? A lot, it seems, when it comes to towels in a New York shop. Two Harvard University researchers, Michael H
What’s a label worth? A lot, it seems, when it comes to towels in a New York shop. Two Harvard University researchers, Michael H
admin
2012-02-27
16
问题
What’s a label worth? A lot, it seems, when it comes to towels in a New York shop. Two Harvard University researchers, Michael Hiscox and Nicholas Smyth conducted an experiment on two sets of towels. One lot carried a label with the logo "Fair and Square" and the following message:
These towels have been made under fair labor conditions, in a safe and healthy working environment which is free of discrimination, and where management has committed to respecting the rights and dignity of workers.
The other set had no such label. Over five months, the researchers observed the impact of making various changes such as switching the label to the other set of towels and raising prices. The results were striking: not only did sales of towels increase when they carried the Fair and Square label, they carried on increasing each time the price was raised.
No wonder companies are keen to appeal to ethically minded consumers, whether on labor standards or green credentials. On greenery, British consumers are divided into four broad groups. About one in ten is passionately green and will
go out of their way to shop accordingly.
At the other end of the spectrum one-quarter are not interested. In-between are those who care but want green consumption to be easy, and those who are vaguely concerned but don’t see how they can make a difference. That represents an opportunity: three-quarters of British consumers are interested in the green theme in some way.
But even the keenest ethical consumer faces complicated trade-offs, and sometimes the apparently obvious ethical choice turns out to be the wrong one. Surely it must be greener for Britons to buy roses from the Netherlands than ones air-freighted from Kenya? In fact, a study at Cranfield University showed the carbon footprint of the Dutch roses to be six times as large because they had to be grown in heated greenhouses.
Consumers are right to be suspicious of the ethical claims made for many products. A recent study of the labels of 1 018 products in big stores in North America by TerraChoice, an environmental marketing agency, found that almost all of them were guilty of some form of "green washing". They did not tell outright lies, but nor did they tell the whole truth.
The example of the roses emphasizes the ______.
选项
A、the difficulty for ethical consumers to identify green products
B、the necessity of giving more information to ethical consumers
C、the importance of making the right choice in green consumption
D、the controversy of whether or not to continue green consumption
答案
A
解析
第五段以玫瑰为例说明消费者在选择绿色消费品时面临的困难。人们普遍认为来自荷兰的玫瑰比从肯尼亚空运来的玫瑰更环保,但Cranfield大学的研究显示荷兰的玫瑰二氧化碳排放量却是肯尼亚玫瑰的六倍。因此消费者看起来正确的选择可能是错误的。
转载请注明原文地址:https://kaotiyun.com/show/uohi777K
0
在职申硕(同等学力)英语
相关试题推荐
案例二Winter图书公司的组织变革Winter图书公司原是美国一家地方性的图书公司。近10年来,这家公司从一个中部小镇的书店发展成为一个跨越7个地区,拥有47家分店的图书公司。多年来,公司的经营管理基本上是成功的。下属各分店,除7个处于市镇的闹区外,其
Revengeisoneofthosethingsthateveryoneenjoys.Peopledon’tliketotalkaboutit,though.Justthesame,thereisnothing
A:ItisnotlikeGeorgetobelateforanappointment.B:______He’salwayspunctual
A:Haseveryonesubmittedtheirproposalstome?B:______.
ThanksgivingDayisanannualholidaycelebratedintheUnitedStatesonthefourthThursdayinNovember,anditismostclosely
Weshouldneverunderestimateinfluencewecanhaveonthechildrenwelove.
(Inspiteof)theever-increasingexploitationofnaturalresources,(that)hasnowreacheddangerousproportion,(little)hasb
Ihaveaninfatuation(迷恋)withautumn.Thecolorsoftheseason,andthesmells,havealwaysthrilledme.Ihavealwaysfoundjoy
Manystudentsfindtheexperienceofattendinguniversitylecturestobeaconfusingandfrustratingexperience.Thelecturersp
Itisappropriateonananniversaryofthefoundingofauniversitytoremindourselvesofitspurposes.Itisequallyappropria
随机试题
根据《素问.生气通天论》饮食偏嗜伤及五脏的论述,味过于苦则
里程碑计划规定了建设项目可实现的()。
项目融资成功的关键是在各参与方之间实现令人满意和有效的项目利润分配与风险分担,为此必须合理安排好项目融资的每一个环节,其中最重要的是安排好( )。
关于财务会计的监督职能的说法,正确的有()。
甲公司因扩大经营规模需要筹集长期资本,有发行长期债券、发行优先股、发行普通股三种筹资方式可供选择。经过测算,发行长期债券与发行普通股的每股收益无差别点为120万元,发行优先股与发行普通股的每股收益无差别点为180万元。如果采用每股收益无差别点法进行筹资方式
坚持走中国特色新型工业化、信息化、城镇化、农业现代化道路,要求我们()。
“向罗马进军”
一国两制
You______yourclassmatesifyouhadmadeaneffortlastterm.
Somedogsmaybecomesuspiciousofpostmanbecausepostman______.Theword"intelligence"(inthefirstparagraph)means_____
最新回复
(
0
)