首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of
admin
2021-10-20
87
问题
Massive changes in all of the world’s deeply cherished sporting habits are underway. Whether it’s one of London’s parks full of people playing softball, and Russians taking up rugby, or the Superbowl rivaling the British Football Cup Final as a televised spectator event in Britain, the patterns of players and spectators are changing beyond recognition. We are witnessing a globalization of our sporting culture.
That annual bicycle race, the Tour de France, much loved by the French is a good case in point. Just a few years back it was a strictly continental affair with France, Belgium and Holland, Spain and Italy taking part. But in recent years it has been dominated by Colombian mountain climbers, and American and Irish riders.
The people who really matter welcome the shift toward globalization. Peugeot, Michelin and Panasonic are multi-national corporations that want worldwide returns for the millions they invest in teams. So it does them literally a world of good to see this unofficial world championship become just that.
This is undoubtedly an economic-based revolution we are witnessing here, one made possible by communications technology, but made to happen because of marketing considerations. Sell the game and you can sell Coca Cola or Budweiser as well.
The skilful way in which American football has been sold to Europe is a good example of how all sports will develop. The aim of course is not really to spread the sport for its own sake, but to increase the number of people interested in the major money-making events. The economics of the Superbowl are already astronomical. With seats at US $125, gate receipts alone were a staggering $10,000,000. The most important statistic of the day, however, was the $100,000,000 in TV advertising fees. Imagine how much that becomes when the eyes of the world are watching.
So it came as a terrible shock, but not really as a surprise, to learn that some people are now suggesting that soccer change from being a game of two 45-minute halves, to one of four 25-minute quarters. The idea is unashamedly to capture more advertising revenue, without giving any thought for the integrity of a sport which relies for its essence on the flowing nature of the action.
Moreover, as sports expand into world markets, and as our choice of sports as consumers also grows, so we will demand to see them played at a higher and higher level. In boxing we have already seen numerous, dubious world title categories because people will not pay to see anything less than a "World Title" fight, and this means that the title fights have to be held in different countries around the world!
Which of the following is NOT related to the massive changes?
选项
A、Good economic returns.
B、Revival of sports.
C、Communications technology.
D、Marketing strategies.
答案
B
解析
根据第3段的第2句可知,一些跨国公司希望从中获得更多的利润回报,由此可排除A;根据第4段的第1句,通讯科技使运动全球化成为可能,而商业营销方面的考虑则促使其发生,由此可排除C、D。B在文中根本没有提及,符合题意,为正确选项。
转载请注明原文地址:https://kaotiyun.com/show/uttK777K
0
专业英语四级
相关试题推荐
Weliveinasocietywherethereisalotoftalkaboutscience,butIwouldsaythattherearenot5percentofthepeoplewho
The"standardofliving"ofanycountrymeanstheaverageperson’s【C1】______ofthegoodsandservicesthecountryproduces.Ac
Vibrationsinthegroundareapoorlyunderstoodbutprobablywidespreadmeansofcommunicationbetweenanimals.Itseems【C1】___
IfJohn_____totheuniversity,hewouldhavetoworkhard.
A.designsB.energyC.contextsD.generallyE.walkingF.timeG.exposingH.accessI.returnedJ.appealK.unethica
Animalsarelivingcreaturesandmostofusoftenforgetaboutit.Althoughtheycan’tspeakourlanguage,theycanunderstandu
Commutershavea40percentgreaterriskofendingupdivorced,accordingtoauniversitystudy.【C1】_____youarereading
Commutershavea40percentgreaterriskofendingupdivorced,accordingtoauniversitystudy.【C1】_____youarereading
PASSAGETHREE
PASSAGEONEWhydidthegirlplaybasketballoverandoveragain?Whatdoes"thistendency"inPara.1referto?
随机试题
胆囊能分泌胆汁和储存胆汁。()
27岁初孕妇,妊娠33周,头痛6日就诊。查血压180/120mmHg,脉搏96次/分。面色苍白。子宫长度28cm,臀先露RSA,胎心140次/分,全身浮肿(++++)。不受累的器官是
下列属于非离子型表面活性剂的是
根据我国《刑事诉讼法》的规定,人民法院对人民检察院提起的公诉案件,应当在收到起诉书后,指定审判员进行审查。审查结束后,人民法院应当根据不同情况对案件分别处理,请判断人民法院对案件的下列处理中正确的是哪一项?
建筑供电负荷等级为一级负荷的建筑物,供电要求为()。
工程造价咨询企业跨省、自治区、直辖市承接业务不备案的,由县级以上地方人民政府建设主管部门给予警告,责令限期改正;逾期未改正的,可处以()的罚款。
下列关于人民银行对商业银行向关系人发放贷款做出的限制,错误的是()。
最近公布的一项国家特别咨询委员会的调查报告声明:在选择了大量的研究对象进行对比实验后,发现在名人家族中才能出众者是普通人家族中才能出众者人数的23倍,因此,我们可以得出信度很高的结论,人的素质主要是由遗传决定的。以下哪项如果为真,则最能削弱上述论证
Theofficialwasarrestedforinabilityto______allhisfortunehehasenjoyed.
Asummaryofthephysicalandchemicalnatureoflifemustbegin,notontheEarth,butintheSun;infact,attheSun’sveryc
最新回复
(
0
)