首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first
Success Stories One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first
admin
2009-06-15
63
问题
Success Stories
One of the most successful fashion companies in the world is Benetton. The Benetton family opened their first shop in Italy in 1968.(46)Benetton followed four marketing principles in order to achieve their success.
The first principle is Consumer Concept. To build a successful business, you have to develop products around things people value, especially quality.(47)He created clothes to match people’s wants: the style is casual; the colors and patterns are bold; and the quality is excellent.
The System Link is another feature of good marketing. For Benetton, this means waiting to get information about what customers like and what they dislike before making the clothes.(48)
The Information Link means making sure the company responds quickly to people’s demands.(49)This information is then sent to the main office in Italy. Benetton can use this information to identify popular products and to continue making them; it can also identify less popular products and stop making them.
A final important marketing principle is the Retail Link. There are Benentton stores in countries around the world. All the stores have the same clothing, the same window displays, and the same approach to sales.(50)
The things people like about Benetton stores are that the quality is always high and the prices are generally low. And that spells success.
A. The founder of Benetton began by asking people what they wanted.
B. There used to be a good reason for this.
C. When something is sold at a Benetton store, the store records information about the type, size, and color of the item.
D. Today, there are Benetton shops in major cities all over the world~
E. This means that customers can go into any Benetton store in the world and be sure of what they are buying.
F. In other words, Benetton’s clothes are made to order.
选项
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/uuGd777K
本试题收录于:
职称英语综合类C级题库职称英语分类
0
职称英语综合类C级
职称英语
相关试题推荐
A.concernedwiththeproblemsthatwewillhavetosolveinthefutureB.readingbooksofsciencefictionC.politicalimplica
ScienceFiction1.Amongthemostpopularbooksbeingwrittentodayarethosethatareusuallyclassified(分类)assciencefiction
Ourjourneywasveryslowbecausethetrainstoppedconstantlyatdifferentvillage.
Theyconvertedthesparebedroomintoanoffice.
Hehastroubleunderstandingthatotherpeoplejudgehimbyhissocialskillsandconduct.
MicroelectronicsRevolutionThe1980sarelikelytobeconsideredasamorethansomewhatinterestingdecadefortheUnited
Itseemshighlyunlikelythatshewillpasstheexam.
Stress1.Howoftendoyousitstillanddoabsolutelynothing?Theusualanswerthesedaysisnever,orhardlyever.Asthe
Thenormalpriceofaticketforanadultis$230.
随机试题
目前对功能减退性内分泌病的主要治疗措施是
预激综合征发作房颤时药物不宜选用
患者,男性,42岁,打篮球后突发右下腹阵发性剧痛,向会阴部放射,伴恶心、呕吐。既往有“慢性阑尾炎”史,未做特殊处理。查体:体温正常,心、肺无异常,全腹软,右下腹有轻度深压痛,镜下血尿(+)。应首先考虑
患畜临床上表现以甲状腺机能减退、甲状腺肿大、流产和死产为特征,下列疾病中,与之最符合的疾病为
胸痹总属本虚标实之证,其标实常见为下列哪项以外
中医外科内治法中的“托法”适用于()
根据合伙企业法律制度的规定,下列关于有限合伙企业解散和清算的表述中,不正确的是()。
甲公司为增值税一般纳税人,适用的增值税税率为17%,2014--2016年度发生的有关业务资料如下:(1)2014年1月1日,甲公司为自行建造一栋仓库从银行取得借款500万元,期限为3年,合同利率为6%(合同利率与实际利率一致),不计复利,到期一
简述心理测验编制的基本过程。
A、Hefeltuneasywiththejob.B、Hedidn’tliketotravelabroad.C、Hewasnotsatisfiedwiththesalary.D、Hefeltthejobwas
最新回复
(
0
)