首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Here’ s how I want to watch the 2014 Winter Olympics. I want to go to a Web site to see any event I want, whenever I want to wat
Here’ s how I want to watch the 2014 Winter Olympics. I want to go to a Web site to see any event I want, whenever I want to wat
admin
2018-05-18
13
问题
Here’ s how I want to watch the 2014 Winter Olympics. I want to go to a Web site to see any event I want, whenever I want to watch it, on whatever screen I choose. I’ 11 gladly pay.
The technology exists to make this happen today. Yet nearly two decades after the introduction of the World Wide Web, this remains a fantasy. NBC, which broadcasted the Vancouver Olympics in the United States, wouldn’ t put videos on its Web site until they had been shown on prime-time TV. So Americans had the weird experience of learning from a news report during the day that something fantastic had just happened, and then having to wait until that night’ s broadcast to see it.
Bloggers complained, but NBC wouldn’t give way. Its research shows that people like me, who want to watch the Olympics online, represent only 7 percent of the total audience. The other, bigger concern is: the Internet doesn’ t deliver any money. Advertisers remain willing to pay big money to show their commercials on prime-time TV. But on the Internet? Not so much.
So NBC clings to the old way of doing things. As it sees it, the prime-time show is the most important. To make matters worse, NBC was already expecting to lose $ 250 million on the 2010 Vancouver Games. Good luck persuading it to invest in a risky Web project.
It’ s easy to blame the network executives. But the NBC guys and their like are only doing what makes sense. They’re going where the money is.
That needs to change. Yes, selling reporting of Olympic events over the Internet would drain away some of the prime-time audience, but my sense is many of the online subscribers would still watch the prime-time show. And over time, the subscription dollars could become a substantial revenue stream. Instead of viewing the Internet as a threat to prime time, the TV networks should see the Web as a way to sell even more of their product to a small but passionate subset of their audience.
I’ m hoping that by 2014, that will have changed.
The writer thinks the TV networks should view the Web as a potential to help them to______.
选项
A、make dramatic profits
B、develop new products
C、satisfy their subscribers
D、divide prime-time revenues
答案
A
解析
作者意图题。由第六段最后一句话“…the TV networksshould see the Web as a way to sell even more of their product to asmall but passionate subset of their audience.”可知,作者认为网络可以帮助美国广播公司更多地出售他们的产品,更多地盈利,故选A。
转载请注明原文地址:https://kaotiyun.com/show/uvVd777K
本试题收录于:
公共英语三级笔试题库公共英语(PETS)分类
0
公共英语三级笔试
公共英语(PETS)
相关试题推荐
Itisoftenobservedthattheagedspendmuchtimethinkingandtalkingabouttheirpastlives,【C1】______aboutthefuture.These
Itisoftenobservedthattheagedspendmuchtimethinkingandtalkingabouttheirpastlives,【C1】______aboutthefuture.These
Theconceptionofpovertyandwhatto【C1】______aboutithavechangedoverthedecades.UnderSocialDarwinismthelazyandthe【C
Thegreatestrecentsocialchangeshavebeeninthelivesofwomen.Duringthetwentiethcenturytherehasbeenaremarkablesho
Readingisveryimportantinlearningforeignlanguages.Dosomeforeignlanguagereadingeverydayandtrytofinishoneforeig
Readingisveryimportantinlearningforeignlanguages.Dosomeforeignlanguagereadingeverydayandtrytofinishoneforeig
Ifyouwanttostayyoung,sitdownandhaveagoodthink.ThisistheresearchfindingofateamofJapanesedoctors,whosayt
Ifyouwanttostayyoung,sitdownandhaveagoodthink.ThisistheresearchfindingofateamofJapanesedoctors,whosayt
随机试题
存活率最高的移植方法是()
牙源性钙化上皮瘤内的嗜伊红物质是
患者最不可能出现的症状是患者最具特征性的体征是
下列休克的临床表现中,错误的是
填埋场恶臭气体的预测和评价通常选择()作为预测评价因子。
蒋女士新居落成,以现金购买了一套价值5万元的组合家具。这一事项会影响到蒋女士当期财务报表的()。a.现金与现金等价物b.投资资产c.实物资产d.日常生活开支
根据《商业银行个人理财业务风险管理指引》,下列表述中错误的是()。
良好师生关系的建立与发展关键在______。
与矩阵A=可交换的矩阵为________。
Whatdoboththeoriesassumetobetrue?AccordingtoHoyleandhisfriendsatCambridge______.
最新回复
(
0
)