2. 考研
  3. Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and

Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and

admin2014-09-05  97
问题     Millennials were【B1】______to be the next golden ticket for retailers. A 70 million consumers【B2】______between the ages of 18 and 34, this was the first generation of Americans to grow up with cell phones and the Web. Marketers could【B3】______them in numerous ways—tweets, Facebook pages—that were【B4】______when their boomer parents started out. " Marketers thought, ’ Here come the Millennials, we’re going to have an awesome time selling to them,’" says Max Lenderman, a director at ad agency Crispin Porter & Bogusky. "They were waiting for a【B5】______. Then comes the financial crisis, and all of a sudden the door has almost【B6】______in their face. "
    No group was hit harder by the Great Recession than the Millennials. Their careers are【B7】______. They hold record levels of education debt. And an estimated 24 percent have had to move back home with parents at least once.
    That’s bad news for the movie studios, clothing retailers, and home improvement chains that had hoped for better. Williams-Sonoma and Home Depot thrive on household formation— economist【B8】______for marrying, having kids, and buying a home—but many cash-strapped Gen Y-ers have put those modern rites of passage【B9】______hold. Twenty percent of 18-to 34-year-old respondents in a recent Pew survey said they had【B10】______marriage for financial reasons, while 22 percent put【B11】______having a baby for similar reasons.
   【B12】______this generation was always going to be a challenge.【B13】______into the Web’s endless information and choices, Millennials are pickier and【B14】______brand loyal than their parents.【B15】______before the recession they craved authentic products—for example, buying shoes from Toms Shoes, which donates a pair to poor children for every one it sells. The Millennial【B16】______is "buy less and do more," says David Maddocks. "Boomers were about【B17】______, whereas this generation is about having enough. " The【B18】______of the recession could make Gen Y even less acquisitive.
    Gen Y’s【B19】______could eventually hurt the luxury market, too, says Pam Danziger, president of research firm Unity Marketing. She says a 25-year-old who shops at Gap typically trades up to Nordstrom(JWN), Saks(SKS), and perhaps Tiffany(TIF)decades later. But today, Danziger says, " We have a group of people who are seeking only to live within their【B20】______. "
【B3】
选项 A、reach
B、touch
C、connect
D、link
答案A
解析 空格处前一句话说“现在的年青一代，从18岁到34岁的年轻人，是第一代伴随着手机和互联网成长起来的美国人”。空格处这句话的，大意是“商人们可以通过各种各样的方式和年轻人互动，例如：推特，脸谱网等”。[A]reach是及物动词，可表示“联系某人，与某人接触”，相当于contact，为正确答案。例如：I can probably reach him on his mobile．我大概能用手机联系上他。[B]touch，往往指“肌肤的接触”，填在空格处，语义不符合。[C]表示“连接”，而不表示“接触，联系”，往往用在connect sb．／sth．with sb．／sth．这样的句型中。[D]link也是表示“连接”，往往用在link A with B这样的句型中。
转载请注明原文地址:https://kaotiyun.com/show/uxK4777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)