首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They realized some companies exploited the movement. B、They didn’ t know what to do. C、They didn’t realize some companies made
A、They realized some companies exploited the movement. B、They didn’ t know what to do. C、They didn’t realize some companies made
admin
2019-09-14
72
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’ t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/uxW7777K
0
大学英语六级
相关试题推荐
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士,少壮高薪职业人士)"’.Theycontend
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士,少壮高薪职业人士)"’.Theycontend
GetEnoughSleep—orElse!Agoodnight’ssleepismoreimportanttoyourhealththanyoumayrealize.[A]MeganJonesknews
Judgingfromrecentsurveys,mostexpertsinsleepbehavioragreethatthereisvirtuallyanepidemicofsleepinessinthenatio
A、Itwillbetooexpensive.B、Itmaynotbeonconvenienttime.C、Itmaybetoocrowded.D、Whethershecanstillregister.C
A、AdocumentarycalledParklife.B、AdramadirectedbyKeithEdwards.C、ATVseriescalledNorthWhale.D、AmoviestarredClint
A、Itwillbetooexpensive.B、Itmaynotbeonconvenienttime.C、Itmaybetoocrowded.D、Whethershecanstillregister.C
A、Blur,GorillazandNorm.B、Gorillaz,BlurandQueen.C、TheGood,TheBadandTheGorillaz.D、TheGood,TheBadandTheQueen.
A、Blur,GorillazandNorm.B、Gorillaz,BlurandQueen.C、TheGood,TheBadandTheGorillaz.D、TheGood,TheBadandTheQueen.
随机试题
下列哪条违背了医师的道德义务
A.便血为主,痔块不脱出肛门外B.便血加重,排便时痔块脱出、便后能自行回缩复位C.偶有便血,但腹压增加时痔块即可脱出,且不能自行回缩D.突感肛门剧痛,肛管皮下可见暗紫色肿物E.便时、便后两次疼痛高峰一期内痔()
月经周期第8-11天最易受孕。()
毛泽东在《论十大关系》中确立的社会主义建设的基本方针是()。
拜占庭中等教育学习的基本内容是()。
古老的五刑是指()。
TheDeclineofU.S.ImmigrationApplicationImmigrantsaren’tseekingU.S.citizenshipasoftenthesedays—notsincetheAme
(2010下项管)在大项目管理中,往往要在项目各阶段进行项目范围确认。有关范围确认的叙述,正确的是______。
Insportthesexesareseparate.Womenandmendonotrunorswiminthesameraces.Womenarelessstrongthanmen.Thatatlea
AccordingtotheWorldHealthOrganization,airpollutionkillsabout________aroundtheworldeachyear.
最新回复
(
0
)