首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
A、They realized some companies exploited the movement. B、They didn’ t know what to do. C、They didn’t realize some companies made
A、They realized some companies exploited the movement. B、They didn’ t know what to do. C、They didn’t realize some companies made
admin
2019-09-14
73
问题
Over the past decade, the environmental movement has exploded onto the minds of mainstream consumers, a fact not lost on marketers and advertisers. Green advertising started in the mid-1980s when issues of the environment muscled their way to the forefront of marketing. Advertisers saw the consumer desire for environmentally safe products and tried to meet the demand as quickly as possible. [13] Not surprisingly, this first wave suffered from rough and poorly conceived marketing efforts. Many advertisers embraced a genuine concern for the environment. [14] But consumers realized that some companies made false claims and exploited the movement, using such nebulous terms as “environmentally friendly” and “green”. Consumers grew wary of environmental appeals, and advertisers reacted by reducing its emphasis. [15] Two legal guidelines paved the road to a second wave. In 1992 the Federal Trade Commission established guidelines for green marketing, followed shortly by state governments. California passed particularly stringent laws, setting definitions for terms like “ozone friendly”, “biodegradable” and “recycled”. According to the state’s court, “California seeks to guard against… potentially specious claims or ecological puffery about products with minimal environmental attributes.” Texas, Massachusetts, Minnesota, Tennessee, Connecticut, and Washington soon followed the Golden State’s lead. The rigid regulations have left a number of advertisers confused and frustrated, although some feel that environmental claims have already peaked and are on their way out. Some believe that we’ve now entered green advertising’s third wave, where environmental concerns are now part of the mainstream.
Questions 13 to 15 are based on the conversation you have just heard.
1.What were some early problems with the first wave of Green advertisements?
2.What do we know about consumers from the passage?
3.How did Green advertisements change after the first wave?
选项
A、They realized some companies exploited the movement.
B、They didn’ t know what to do.
C、They didn’t realize some companies made false claims.
D、They didn’t like green advertisement.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/uxW7777K
0
大学英语六级
相关试题推荐
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士,少壮高薪职业人士)"’.Theycontend
Reebokexecutivesdonotliketoheartheirstylishathleticshoescalled"footwearforyuppies(雅皮士,少壮高薪职业人士)"’.Theycontend
Officeworkerswhowouldnormallystepintoapuborgymtocopewiththestressofaworkingdayarebeinginvitedinsteadtos
GetEnoughSleep—orElse!Agoodnight’ssleepismoreimportanttoyourhealththanyoumayrealize.[A]MeganJonesknews
CanMixofTeachers,ComputersLeadtoPupilSuccess?[A]WhenvisitorstotheCarpeDiemcharterschoolsee175studentswearin
Judgingfromrecentsurveys,mostexpertsinsleepbehavioragreethatthereisvirtuallyanepidemicofsleepinessinthenatio
A、AdocumentarycalledParklife.B、AdramadirectedbyKeithEdwards.C、ATVseriescalledNorthWhale.D、AmoviestarredClint
FindYourHeart’sDesireandRealizeYourPotential[A]Oneofthemostwonderfulandexcitingfactsaboutyourlifeisthat
Picasso’sartwasnotjustapleasantdistraction.Theartistbelievedthatarthelpstopenetratefurtherintotheworldandin
随机试题
6月5日,某投资者以5点的权利金(每点250美元)买进一份9月份到期、执行价格为245点的标准普尔500股票指数美式看涨期权合约,当前的现货指数为249点。该投资者的损益平衡点是()点。
艾宾浩斯(Ebbinghaus)的遗忘曲线显示,人类的记忆发生遗忘是有规律的,其规律是()。
与胆囊癌相关性不大的是哪一项
患者女,40岁。因突起腹中部疼痛发作伴血便3天入院。腹痛为阵发性,伴恶心、呕吐。呕吐为胃内容物,起病后曾解黏液血便3次。患者于1个月前腹痛开始反复发作,伴解黏液血便,腹痛发作时,自感有“气块”在腹内串动。体查:消瘦、贫血貌,腹稍胀,全腹软,无局限性压痛及肌
患者,男,50岁。因腮腺良性肿瘤将行腮腺浅叶切除术加面神经麻醉术,术前家属签字时,以下内容谈话中不必要的是
下列哪一项不是丙型肝炎的传染途径()
如果一个十六进制数和一个八进制数的数字信号相同,那么()。
2007年末全国就业人员76990万人,比上年未增加590万人,其中,第一产业就业人员31444万人,占全国就业人员的40.8%;第二产业20629万人,占26.8%;第三产业24917万人,占32.4%。年末城镇就业人员29350万人,比上年末净增加10
Thestreamrancoldlyovertheirfeet.
A、Toreadthetextbook.B、Toseeamovieandwriteacomment.C、Towriteacomposition.D、Toreadanovel.B对话中男士提出的问题正好是本题的问题,所
最新回复
(
0
)