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  3. How does modern mass media such as movies or television influence people’s behaviour?

How does modern mass media such as movies or television influence people’s behaviour?

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问题     How does modern mass media such as movies or television influence people’s behaviour?
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答案 The impact that modern mass media has had on our daily life, and society in general, is undeniable. Already, it can be seen that Western movies are exerting influence on our youthful generations: they grow long hair regardless of their sex, commonly part of which is dyed gold; they wear jeans every season, usually the knees of which are deliberately tattered. The major means that mass media influences the public is by creating topics of discussion in the society. Mass media offers people (the consumers) issues to talk and think about. Antiwar movies such as Tears of the Sun and All Quiet on the Western Front among numerous others have been raising many questions, is any war really to uphold justice? Is it really worthwhile that an individual makes sacrifices to his country, and at the same time ignores his own family or his personal values? Mass media also shapes our understanding of what is important, and what is not important. The "important" issues are to be found on the first pages of the newspaper or at the beginning of a television programme. The "unimportant" stories are the ones that are not being told at all. The "not very important" stories are probably very short and hidden in the last pages. Even though there are critical thinking individuals in any society, they are a definite minority; the public in whole indeed lack the skilis of critical thinking, and therefore they are often led by the media. In brief, mass media, by offering topics and affecting the ways in which we discuss "the important issues", has a strong influence on our perception of the truth, of the world or of the structure of our society. We have to admit that it has a role in our lives as a source of information, experiences, entertainment.
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