首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Why does television carry more national advertising than any other medium in Portugal?
Why does television carry more national advertising than any other medium in Portugal?
admin
2010-04-24
46
问题
Why does television carry more national advertising than any other medium in Portugal?
Television carries more national advertising than any other in the United States. The same is true in some smaller countries such as Spain and Portugal, where it is the only medium reaching a general national audience. In many countries--Sweden and Denmark, for example--the state-owned television accepts no advertising. In many other countries the amount of commercial time is extremely limited, as in France, Germany, and Italy. Soviet state-owned television began accepting a limited amount of advertising in 1988.
The chief reason for the popularity of television among United States advertisers is that it reaches a vast number of people at the same time. While it can cost well over 100,000 dollars, a 30-second commercial on network television can be seen and heard by as many as 25 million viewers. For manufacturers who must make prospects aware of their products and convince them of its benefits immediately, there is nothing as efficient as television advertising.
Because it employs motion as well as words, pictures, sound, and music, television is a valuable medium for products on display. No other medium is as effective in showing how quickly an automobile can accelerate or how well a brand of wristwatch will stand up under abuse and continue to run. Similarly, it is an ideal medium for conveying a mood or an emotional benefit for products such as long-distance telephone calls.
选项
A、Because it is the most economic way of advertising.
B、Because it is the most vivid way of advertising.
C、Because it is the only medium reaching a general national audience.
D、Because it is the only legal medium of advertising in the country.
答案
C
解析
此题是测试原因的事实细节题,根据文中“Television carries more national advertising than any other in the United States. The same is true in some smaller countries such as Spain and Portugal,where it is the only medium reaching a general national audience.”可知答案是C。
转载请注明原文地址:https://kaotiyun.com/show/vI2K777K
0
专业英语四级
相关试题推荐
WhatisthebasicpurposeofIQtests?
What’sthechangeinAmericanfamilyinthe21century?
It’seasytotellpeopletomakeexercisepartoftheirdailyroutine.It’snotsoeasytotellthemwhattodo.Somefolkslike
BobandMaryorderedallthefollowingEXCEPT_________.
Learningisanessentialprocessforlivingthingstoacquiringnecessaryskillsandbehaviours.Scientistshavealreadyfoundt
Myparents,______touringinBritain,arelookingforwardtoatraditionalEnglishafternoonteainabeautifulsetting.
Thelocalauthoritiesrealizedtheneedtomake______forelderlypeopleintheirhousingprogrammes.
WhatdoAmericanparentsusuallydowhentheirchildinjurieshimself?
ForseveraldaysIsawlittleofMr.Rochester.Inthemorningheseemedmuchoccupiedwithbusiness,andintheafternoongentl
Itwasorderedthatallthesoldiers______tothefront.
随机试题
在噪声测量评定中,一般都用( )表示。
既能抑制活性碘形成又能阻止T4转化为T3的药物是
气分证尚存,又出现营分证或血分证。属卫分证未罢,又兼气分证。属
患者,男,70岁。长期服用降糖药,血糖稳定。近日听人介绍又自行加服了中成药消渴丸。2日后,出现低血糖反应,遂去医院就诊。进入冬季,患者加服中药膏方调补。一段时间后,出现血糖波动,时有升高。分析其原因,是与其所服膏方中的某些中药有关。下列中药,能使血糖升
FIDIC施工合同条件规定,业主发出中标函的( )天内,接到承包商提交的履约保证后,双方签署的法律性标准化格式文件就是合同协议书。
根据《标准施工招标文件》,以计日工方式实施变更的零星工作,其价款按()进行计算。
和意志的自觉性品质相反的品质是()。
Americansocietyisnotnap(午睡)friendly.Infact,saysDavidDinges,asleepspecialistattheUniversityofPennsylvaniaScho
以下正确的叙述是
B
最新回复
(
0
)