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You will hear a speaker giving a brief introduction about a famous company, Henkel. As you listen, for questions 1-12, compl
You will hear a speaker giving a brief introduction about a famous company, Henkel. As you listen, for questions 1-12, compl
admin
2016-11-25
52
问题
You will hear a speaker giving a brief introduction about a famous company, Henkel.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
Henkel, a well-known German company
Currrent situation
【L1】Henkel’s______reached 1,364 million euros in 2009.
【L2】The company’s______is located in Duesseldorf, Germany.
【L3】Henkel, one of the biggest German multinational companies, has______employees working outside of Germany.
Internationally-operated business sectors
【L4】One product from Laundry & Home Care sector began the company’s______.
【L5】The Laundry & Home Care business sector generated sales of______euros last year.
【L6】Henkel’s______have entered the daily lives of consumers in different countries.
【L7】Though the company’s______has already been among the first-rank in the world, its business is continuously expanding.
【L8】The quality and popularity of Henkel’s products make it one of the world’s leading_____ of hair salon products.
【L9】The company’s Adhesive Technologies business sector can offer a wide range of products to different______.
【L10】Henkel’s first delivery of adhesives has been regarded as the______, for it marked the birth of a new business segment.
Company culture
【L11】The company’s______help people enjoy easier, better and more beautiful lives.
【L12】In order to fulfil Henkell’s______, all the staff work devotedly.
【L12】
You will hear a speak giving a brief introduction about a famous company, Henkel.
As you listen, for questions 1-12, complete the notes using up to three words or a number.
You will hear the recording twice.
You now have 45 seconds to read through the questions.
[pause]
Now listen, and complete the notes.
[pause]
Man: Good afternoon, everyone. Today, I want to talk about a famous German company, Henkel, which some of you may have heard of. Henkel was founded in 1876. In fiscal 2009, the company generated sales of 13,573 million euros and operating profit of 1,364 million euros. People around the world trust in Henkel’s brands and technologies. The Dax-30 company is headquartered in Duesseldorf, Germany, and ranked among the Fortune Global 500.
Henkel employs 50,000 people worldwide, 80 percent of which work outside of Germany. Henkel is thus one of the most internationally aligned German companies.
Henkel is organised into three globally operating business sectors. First, Laundry & Home Care has always played an important role for Henkel: the company’s success story started with a product from this business sector. Henkel operates in the laundry care and household cleaner segments. The laundry products comprise heavy-duty detergents and special detergents. In fiscal 2009, the Laundry & Home Care business sector generated sales of 4,129 million euros, which equals 30% of total company sales.
For consumers in more than 40 countries, Henkel’s brand names have become an integral part of their daily lives. In the relevant market, Henkel’s Laundry & Home Care business sector enjoys leading positions on a worldwide scale.
Henkel’s cosmetic division is one of the largest of its kind in the world and its brand-name products business is continuously expanding. Products from the Cosmetics / Toiletries business sector are available in 150 countries worldwide. Schwarzkopf & Henkel stands for brand-name products in the fields of hair colorants, hair styling, hair care and form, toiletries, skin care and oral hygiene. Schwarzkopf Professional is one of the world’s leading suppliers of hair salon products. In fiscal 2009, the business sector generated sales of 3,010 million euros, which equals 22% of total company sales.
The Adhesive Technologies business sector is the world market leader in adhesives, sealants and surface treatments for consumers, craftsmen and industrial applications. Henkel offers a multitude of applications to satisfy the needs of different target groups — consumers as well as craftsmen and industrial businesses. In fiscal 2009, the business sector generated sales of 6,224 million euros, which equals 46% of total company sales. It all began on June 22, 1923, when the very first delivery of adhesives left the Henkel facility in Diisseldorf, Germany. This historical milestone marked the birth of a business segment in which Henkel is now global market leader.
Henkel is a leader with brands and technologies that make people’s lives easier, better and more beautiful. 50,000 employees worldwide are dedicated to fulfilling Henkel’s corporate claim, "a Brand like a Friend," and ensuring that people around the world can trust in brands and technologies from Henkel.
选项
答案
CORPORATE CLAIM
解析
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BEC高级听力题库BEC商务英语分类
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