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In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During
In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During
admin
2022-02-15
34
问题
In recent years U. S. consumers have migrated away from large national brands in favor of smaller, private-label foods. During the pandemic, that trend has been【B1】________A new study suggests that deep-seated emotional responses to contagious disease are【B2】________the shift.
Much research over the years has shown that people【B3】________to contagious disease with disgust and【B4】________: They instinctively want to【B5】________the threat, and that impulse can cause them to shop less and consume less. But across two large empirical analyses and four experiments, the researchers showed that a second emotion—fear—is also【B6】________, mediating the【B7】________on consumption patterns.
Analyzing data from 2009 through 2014 from Google Flu Trends, and Nielsen Consumer panels, they found that people bought more items when the【B8】________of influenza was high in their state, and they【B9】________products that were familiar. If a household had【B10】________favored a certain brand, that preference was more pronounced during spikes of flu.
And on an aggregate level, sales of well-known national brands rose disproportionately during outbreaks,【B11】________less-familiar ones. Even less-familiar variations on well-known brands—tiramisu Oreos, say—【B12】________a hit.
The threat of contagion creates uncertainty and a【B13】________of losing control, the researchers explain, and when trying to regain control, people【B14】________out the trusted and familiar. The lab experiments showed that this response is【B15】________to communicable diseases and that it also held for nonfood products,【B16】________ headphones. Marketing managers should take note not just during the pandemic【B17】________beyond.
The researchers write; "If a product is novel, marketers might be better served【B18】________it in the summer months, when people are less【B19】________to encounter contagious cues and are more receptive to novelty, "【B20】________for familiar products, the converse may be true.
【B7】
选项
A、emphasis
B、insistence
C、effects
D、dependence
答案
[C]
解析
本题考查名词辨析。四个选项分别为[A]emphasis“强调,重视,重要性”;[B]insistence“坚决要求,坚持,固执”;[C]effects“效应,影响,结果”;[D]dependence“依赖,依靠,依存”。由后文可知,当人们所在州的流感发病率高时,他们会购买更多的商品,熟悉的产品对他们有吸引力。这表明人们对传染性疾病的恐惧会影响他们的消费模式。故选项[C]正确。
转载请注明原文地址:https://kaotiyun.com/show/vImZ777K
0
考研英语一
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