首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
[A]Modern marketing is therefore a coordinated system of many business activities. But basically it involves four things: sellin
[A]Modern marketing is therefore a coordinated system of many business activities. But basically it involves four things: sellin
admin
2019-06-03
81
问题
[A]Modern marketing is therefore a coordinated system of many business activities. But basically it involves four things: selling the correct product at the proper place, selling it at a price determined by demand , satisfying a customer’ s need and wants, and producing a profit for the company.
[B]Because products are often marketed internationally, distribution has increased in importance. Goods must be at the place where the customer need them or bought there. This is known as place utility: it adds value to a product. However, many markets are separated from the place of production, which means that often both raw materials and finished products must be transported to the points where they are needed.
[C]The terms market and marketing can have several meanings depending upon how they are used. The term stock market refers to the buying and selling of shares in corporations, as well as other activities related to stock trading and pricing. The important world stock markets are in London, Geneva, New York, Tokyo and Singapore. Another type of market is a grocery market, which is a place where people purchase food. When economists use the word market, they mean a set of forces or conditions that determine the price of a product, such as the supply available for sale and the demand for it by consumers. The term marketing in business includes all these meanings, and more.
[D]In the past, the concept of marketing emphasized sales. The producer or manufacturer made a product he wanted to sell. Marketing was the task of figuring out how to sell the product. Basically, selling the product would be accomplished by sales promotion, which included advertising and personal selling. In addition to sales promotion, marketing also involved the physical distribution of the product to the places where it was actually sold. Distribution consisted of transportation, storage, and related services, such as financing , standardization and grading, and the related risks.
[E]Marketing now involves first deciding what the customer wants, and designing and producing a product that satisfies these wants at a profit to the company. Instead of concentrating solely on product, the company must consider the desires of the consumer. And this is much more difficult since it involves human behavior. Production, on the other hand, is mostly an engineering problem. Thus, demand and market forces are still an important aspect of modem marketing, but they are considered prior to the production process.
[F]The modern marketing concept encompasses all of the activities mentioned, but it is based on a different set of principles. It subscribes to the notion that production can be economically justified only by consumption. In other words, goods should be produced only if they can be sold. Therefore, the producer should consider who is going to buy the product, or what the market for the product is before production begins. This is very different from making a product and then thinking about how to sell it.
[G]Raw materials requiring little or special treatment can be transported by rail, ship of barge at low cost. Large quantities of raw materials travels as bulk freight but finished products that often require special treatment, such as refrigeration or careful handling, are usually transported by truck, this merchandise freight is usually smaller in volume and required quicker delivery. Merchandise freight is a term for the transportation of manufactured good. Along all points of the distribution channel various amounts of storage are required. The time and manner of such storage depends upon the type of product. Inventories of this stored merchandise often need to be financed.
Order:
选项
答案
B
解析
做这一题时,需要决定剩余两个选项的顺序。通过观察发现B项结尾which means that often both raw materials and finished products must be transported to the points where they are needed(原材料和成品必须要被运到需要它们的地方),而G项开头Raw materials…can be transported by rail,ship of barge at low cost, …but finished products…are usually transported by truck具体讲了这两者运输方式,所以B项应在G项之前。
转载请注明原文地址:https://kaotiyun.com/show/vJnZ777K
0
考研英语一
相关试题推荐
Directions:Youarescheduledtoheadforajobinterviewtomorrowafternoon.However,youhavejustbeeninformedthatther
Olderpeoplemustbegivenmorechancestolearniftheyaretocontributetosocietyratherthanbeafinancialburden,accordi
Bytheyear2100,globaltemperaturesareexpectedtorisebybetween0.8and3.5degreeCelsius.Thatmaynotseemlikemuch,b
Large,multinationalcorporationsmaybethecompanieswhoseupsanddownsseizeheadlines.Buttoafargreaterextentthanmos
ThebattlebetweenAppleandlawenforcementofficialsoverunlockingaterrorist’ssmart-phoneistheclimaxofaslowturning
Inhernovelof"Reunion,AmericanStyle",RonaJaffesuggeststhataclassreunion"ismorethanasentimentaljourney.Itisa
TheUS$3-millionFundamentalPhysicsPrizeisindeedaninterestingexperiment,asAlexanderPolyakovsaidwhenheacceptedt
"Projectgold"and"ProjectNexus"soundlikeplansforbankrobberiesormilitaryattacks.Inreality,theyarethenamesforK
Intheirquesttobuildprofitableandmorefar-reachingdigitalaudiences,publishersintheUSandEuropehaveturnedtothew
随机试题
男性,48岁,近1周内发现血压升高156/98mmHg,服用利尿剂氢氯噻嗪降压效果不佳,且出现四肢行走无力,测血钾为2.2mmol/L。若需明确诊断,则下一步需作
评价社区冠心病干预措施效果最有意义的指标是
(一) 材料①:2012年2月,甲公司与其全资子公司乙公司签订了《协议一》,约定甲公司将其建设用地使用权用于抵偿其欠乙公司的2000万元债务,并约定了仲裁条款。但甲公司未依约将
招标采购项目管理方案经过各方面专业人员针对项目的功能、规模、质量、价格、进度等需求目标进行研究和分析,使招标采购项目实施的组织、方法、手段等都更具()
陈文、韩耀、顾飞三人合伙开办了饭香快餐连锁店,陈文负责对外开拓市场业务,韩耀和顾飞负责店内经营。陈文为了提高市场占有率,排挤竞争对手,在未告知韩耀、顾飞的情况下散布谣言,称竞争对手闻就香快餐公司(以下简称“闻就香公司”)在其食品中使用了地沟油。网民吴石将该
对于组成部分财务信息,集团项目组应当确定由其亲自执行或由组成部分注册会计师代为执行的相关工作的类型,下列相关决策中,错误的是()。
在信号和噪音的先定概率均为0.5的情况下,如果对信号的漏报会造成很大的损失,人的判断标准倾向于()。[华南师范大学2017]
Evenachildknowsthatnoddingheadmeans"Yes".ButsomepeopleWouldprobably【C1】______whentheyfirstcametoIndia.Whenth
ThissectionmeasuresyourabilitytospeakinEnglishaboutavarietyoftopics.Therearesixquestionsinthissection.Fore
Whatisthepassagemainlyabout?
最新回复
(
0
)