首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and inno
The Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and inno
admin
2010-10-28
53
问题
The Super Bowl is one of the biggest events on the advertising calendar, as companies vie to produce the most memorable and innovative ads. The battle for the National Football League’s ultimate prize attracts more viewers than anything else on American television and provides a "symbolic pulsetaking" for the advertising industry every February, says John Frelinghuysen, an analyst at Bain and Company, a consultancy. But this year the patient is in poor health. All the advertising slots(广告摊位) for the 2008 Super Bowl had been sold by the end of November 2007, despite the $ 2.6 million price of each. For 2009 the price has risen to $ 3 million, but at least, ten slots (out of 67) are still looking for a buyer.
General Motors, which ran 11 ads on Super Bowl Sunday in February 2008, has already said that it will not run any in 2009. America’s two other big carmakers, Ford and Chrysler, are likely to follow suit. Tellingly, Monster com, an online job-search company, said recently that it was buying a slot. Instead of the usual parade of expensive ads paying tribute to American consumerism, 2009’s Super Bowl will reflect a country in recession and indicate a hard year for the advertising industry.
Most forecasts for next year say that ad spending in America will decline by 5% or more. Much depends on the fate of the automotive industry: carmakers and dealers normally spend around $ 20 billion a year on advertising, but Chrysler and Ford scaled back their expenditure by more than 30% in the first nine months of 2008, and are expected to make further cuts in 2009 as they struggle for survival.
The car industry’s situation will hurt all media, but especially television. Analysts at BMO Capital Markets predict that total spending on television ads will fall by almost 9% next year. Only newspapers, where a decline of 12% is expected, are forecast to fare worse. Carmakers have already shifted some of their advertising spending to the Internet, and are likely to go further in 2009. Car ads make up 25% of advertising revenues for local television channels, and carmakers have been among the most consistent buyers of high-priced ads on national television.
So far local stations have been most affected by falling spending oil advertising. National stations have been safer, because they operate on longer-term contracts with advertisers. But in the New Year they will also feel the chill, as companies fail to renew their contracts. Television, which has remained strong as print media have lost advertising dollars and readers to the Internet, could enter a decline of its own. "Next on the list is TV stations," says Anthony Diclemente, a media analyst at Barclays Capital.
Why can’t at least ten slots find a buyer (Last sentence, Para. 1 ) according to the passage?
选项
A、The price for running the advertising slots has risen to $ 3 million.
B、It is not attractive any more for the advertising industry.
C、The advertising industry is suffering a hard year.
D、The advertising slots have been on the rise since 2007.
答案
C
解析
推理判断题。定位句提到了2009年广告摊位有剩余的事实。文章第二段最后一句提到2009’s Super Bowl will reflect a country in recession and indicate a hard year for the advertising industry,可见广告摊位的剩余反映了经济的不景气和广告业的艰难境况, C 符合题意。
转载请注明原文地址:https://kaotiyun.com/show/vOz7777K
0
大学英语六级
相关试题推荐
A、Sheisahighschoolstudent.B、Sheisacollegestudent.C、Sheisanoperasinger.D、Sheisapopsinger.C
Whenyoustarttalkingaboutgoodandhadmannersyouimmediatelystartmeetingdifficulties.Manypeoplejustcannotagreewhat
Inanefforttoproducethelargest,fastest,themostluxuriousshipafloat,theBritishbuilttheTitanic.Itwassosuperior
Mostplantscanmaketheirownfoodfromsunlight,【C1】______somehavediscoveredthatstealingisaneasierwaytolive.Thousa
Mostplantscanmaketheirownfoodfromsunlight,【C1】______somehavediscoveredthatstealingisaneasierwaytolive.Thousa
A、Becausethestudentshavetopassallexaminationsbeforeenteringit.B、Becausethereisnoexaminationbeforetheyareaccep
A、Boysbuyrosesfortheirgirlfriends.B、StudentsgiveValentinecardstotheirmothers.C、PeopleholdValentinepartiestocel
A、Studentslearnbymemorizingtextbooks.B、Teachersteachbyrecitinglectures.C、Studentsshouldaskquestionsbasedontheir
A、Doawaywithcertainrequiredclasses.B、Offermorebasicclasses.C、Enrollfewerstudents.D、Encouragemorecompulsorydiscus
A、Atschool.B、Athome.C、AtYouthClubs.D、AtYouthCenters.B信息明示题。文章第一段最后指出,年轻人会花大量的空闲时间在家陪家人或朋友,所以B正确。
随机试题
2008年某著名外资银行申请在我国境内设立分行。以下是该银行的一系列做法,试指出哪些做法是违反我国法律规定的?(1)该行总行向分行无偿拨付了2000万美元的启动资金;(2)授权该分行在中国境内办理50万元以上的定期存款和活期存款;(3)授权该分行为中
下列诗人生活在晚唐的是()
腹胀或痛,腹部时有条索状物聚起,按之胀痛更甚,便秘,纳呆,舌苔腻,脉弦滑,宜选方若痰湿较重,兼有食滞,苔腻不化者,可用
A.pH值改变B.离子作用C.溶剂组成改变D.盐析作用E.直接反应诺氟沙星注射液与氨苄青霉素钠注射液混合析出沉淀,其原因是()。
以下关于租赁房屋治安管理的有关说法中。正确的有()。
道德品质的基础是道德动机。()
行列式,若D1=D2,则λ的值为().
沉思型的认知方式比冲动型的认知方式要好。()
甲户籍地为西安,被单位派至广州工作半年,后到北京买房并连续居住满2年,然后又到上海治病半年,则其住所地应为()。
Whenenthusiaststalkofsustainabledevelopment,theeyesofmostpeopleglazeover.Thereisawhiffofsack-clothandashesa
最新回复
(
0
)