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  3. Artists routinely mock businesspeople as money-obsessed bores. Or worse. Many business people, for their part, assume that artis

Artists routinely mock businesspeople as money-obsessed bores. Or worse. Many business people, for their part, assume that artis

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问题     Artists routinely mock businesspeople as money-obsessed bores. Or worse. Many business people, for their part, assume that artists are a bunch of pretentious wasters. Bosses may stick a few modernist paintings on their boardroom walls. But they seldom take the arts seriously as a source of inspiration.
    The bias starts at business school, where "hard" things such as numbers and case studies rule. It is reinforced by everyday experience. Bosses constantly remind their underlings that if you can’t count it, it doesn’t count. Manager’s reading habits often reflect this no nonsense attitude. Few read deeply about art. The Art of the Deal by Donald Trump does not count; nor does Sun Tzu’s The Art of War. Some popular business books rejoice in their vulgarism: consider Wess Robert’s Leadership Secrets of Attila the Hun.
    But lately there are welcome signs of a thaw on the business side of the great cultural divide. Business presses are publishing a series of books such as The Fine Art of Success, by Jamie Anderson. Business schools such as the Rotman School of Management at the University of Toronto are trying to learn from the arts.
    Mr Anderson points out that many artists have also been superb entrepreneurs. Damien Hirst was e-ven more enterprising. He not only realised that nouveau-riche collectors would pay extraordinary sums for dead cows and jewel-encrusted skulls. He upturned the art world by selling his work directly through Sotheby’s, an auction house. Whatever they think of his work, businesspeople cannot help admiring a man who parted art-lovers from ￡70. 5m on the day that Lehman Brothers collapsed.
    Studying the arts can help businesspeople communicate more eloquently. Most bosses spend a huge amount of time "messaging" and "reaching out", yet few are much good at it. Their prose is larded with cliches and garbled with gobbledegook. Half an hour with George Orwell’s Why I Write would work wonders.
    Studying the arts can also help companies learn how to manage bright people. Rob Goffee of the London Business School points out that today’s most productive companies are dominated by what they call "clevers", who are the devil to manage. They hate being told what to do by managers, whom they regard as dullards. They refuse to submit to performance reviews. In short, they are prima donnas. The arts world has centuries of experience in managing such difficult people. Publishers coax books out of authors. Directors persuade actresses to cooperate with actors they hate. Their tips might be worth hearing.
    Studying the art world might even hold out the biggest prize of all-helping business become more innovative. Companies are scouring the world for new ideas. In their quest for creativity, they surely have something to learn from the creative industries. Look at how modern artists adapted to the arrival of photography, a technology that could have made them redundant, or how J. K. Rowling(the creator of Harry Potter)kept trying even when publishers rejected her novel.
Damien Hirst is mentioned as______.
选项 A、a businessman who benefits greatly from learning from the arts
B、a businessman who is good at dealing with art works
C、an artist who is good at doing business
D、an artist whose works changed the art world
答案C
解析 第四段首句指出商人应该向艺术家学习的原因之一：很多艺术家同时也是杰出的商人。随后指出，Damien Hirst不仅能意识到什么样的艺术作品能够大有市场，而且其“通过拍卖公司直接销售自己作品的方式”颠覆了艺术界，他在雷曼兄弟倒闭之日(经济极为不景气之时)还能将其画作卖出天价的成绩足以让商人们为之叹服。可见作者在以Damien Hirst为例说明，很多艺术家在做生意方面也相当出色，[C]选项正确。
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