首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a dialogue about gold price. •For each question (23-30), mark one letter (A, B or C) for the correct answer.
•You will hear a dialogue about gold price. •For each question (23-30), mark one letter (A, B or C) for the correct answer.
admin
2010-01-31
79
问题
•You will hear a dialogue about gold price.
•For each question (23-30), mark one letter (A, B or C) for the correct answer.
•After you have listened once, replay the recording.
If you invested in gold just a few months ago, how much might you have made return on your money?
Woman: What kind of finances can film producers expect by associating with brands?
Man: Right now, companies are willing to pay amounts ranging between $120,000 and $1,200,000. for placing their brands in films, but it depends on the budget of the film. Big-budget films with big stars can expect more. The size of this advertising is expected to grow nearly 100 percent in the next two to five years as more and more companies get attracted to this kind of advertising.
Woman: What are the advantages of in-film advertising to producers and advertisers?
Man: Advertisers are able to get big stars at a fraction of the costs they would normally shell out for an exclusive tie-up. Films are not subject to surfing, zipping or muting (unlike in TV and other media). Films appeal to emotions and scenes in films catch people off-guard unlike an advertisement, which catches the audience in a cold-evaluating mood. Films transcend geography, class and cultural barriers and catch people in a receptive moo& And films are target-specific. Woman: How can films and brands connect?
Man: A film-viewer bas a short attention span. The best way to deliver the message is to catch the viewer off-guard when his rational defense is down. Appealing to viewers’ emotions is better than appealing to their rational thought. The rational gate examines the advantages, benefits and features, and seeks value for money; the emotional gate is all about trust, love, identification and belief. Films operate at the emotional level Placing a product in a film is catching the viewer at an emotional level when he can connect with the brand.
There can be synergies between brands and films. The successful integration of product placement within the film’s storyline has a long history-the first example being the yellow Rajdhoot bike used in Raj Kapoor’s Bobby. Hollywood also leveraged brands such as BMW (Bond movies), Jaguar, Ford, Ray Ban (Tom Cruise in Risky Business and Mission Impossible), Starbucks coffee, AOL and AT&T.
Wan: Song-and-dance sequences invariably feature an ad in the background but most people don’t recall such scenes in detail What is the advantage of the advertisement then?
Woman: It is true that ads have to be carefully placed in a film and one bad placement can do more damage than 10 good placements. Artistic integrity is crucial for successful brand placements and the operation has to be woven into the script. Sometimes, unreasonable clients demand more footage although research has shown that a two-minute clip can effectively deliver a message in a credible manner. The placement should be woven into the fabric of the film and shouldn’t be contrived and unnatural.
Wan: Do such placements result in tangible benefits to the products advertised?
Woman: In the recently placed ad for Castrol engine oil in film Cbalte Cbalte, the makers of the engine have reported tangibly increased sales of the oil after the film’s release. The product seems to have connected on an emotional level with truck fleet drivers and owners. Ray Ban also benefited by its association with film Men in Black.
选项
A、20%
B、50%
C、80%
答案
B
解析
此题是对文章细节的提问。听力原文提要:If you invested in gold just a few months ago,you might have made a glittering 50% return on your money,表明正确答案为B。
转载请注明原文地址:https://kaotiyun.com/show/vVOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whoisthespeaker?
Whomostlikelyarethelisteners?
A、 B、 C、 D、 AThetablesaresetoutdoors.Choice(B)isincorrectbecausenooneisatthetables.Ch
Whatistheadvertisementtalkingabout?
A、 B、 C、 D、 BThespeakerisaddressingthegroup.Choice(A)isincorrectbecausetheaudienceislistening
A、 B、 C、 AYes,yourwifecalledanswerstheyes/noquestiondoIhaveanymessages.Choice(B)confusesthesim
A、 B、 C、 D、 AThetablesaresetoutdoors.Choice(B)isincorrectbecausenooneisatthetables.Choice
A、 B、 C、 D、 CThefishareforsale.Choice(A)isincorrectbecausethemanisputtingiceonthefish,no
随机试题
缝隙连接的功能是【】
患者,男性,32岁。近半年来出现神经过敏、多言好动、易激动、紧张焦虑、颈前弥漫性肿大,疑为甲亢。下列检查对诊断没有价值的是()
资料1:中外合资沈阳贝沈钢帘线有限公司(2101232999)使用自有资金,委托上海新元五矿贸易公司(3105913429)持2100-2003-WZ-00717号自动进口许可证(代码:7)进口镀黄铜钢丝(法定计量单位为千克)。注:发票中所列“Fu
下列有关共同犯罪人及其刑事责任的论述中正确的有()。
以现金清偿债务方式下,债权人应当将重组债权的账面价值与收到的现金之间的差额,计入当期损益。对于债权人已计提的坏账准备,应当于会计期末按计提坏账准备的方法一并调整。()
拍卖底价又称()。
自然保护区核心区外围可以划定一定面积的缓冲区。该区可以进入从事()活动。
王某家里经济比较困难,考高中的时候,他选择了B校,而没有选择最好的高中——A校,这可能是因为()
压力效应:很多研究发现,适度的压力有利于我们保持良好的状态,更加有助于挖掘我们的潜能,从而提高个人与社会的整体效率。根据上述定义,下列属于压力效应的是()。
Oneoftheaimsofteachingscienceis,throughlearning,toenablestudentstodevelopacompletepersonalitybycreativity,ho
最新回复
(
0
)