首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
专升本
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma
admin
2011-07-31
53
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the efficient production of goods, and then relied on "Persuasive salesmanship" to move as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then convert them into money.
Marketing, on the other hand, focuses on the wants of consumers. It begins with first analyzing the preferences and demands of consumers and then producing goods that will satisfy them. This eye on the consumer approach is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what the consumer wants to buy and then go about making it according to consumer demand.
This concept does not imply that consumer satisfaction is given priority over profit in a company. There are always two sides to every business activity—the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is through understanding customers. This concept has been recognized in such slogans as "Have It Your Way." And "You’re the Boss." A good example of the importance of satisfying the consumer presented it self in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant portion of the public brought about a quick restoration of the Classic Coke, which was then marketed alongside the new King Customer ruled!
The very core of marketing lies in ______.
选项
A、an understanding of consumer needs
B、the efficient movement of goods
C、developing new wants for consumer goods
D、making goods readily available to customers
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/vVlC777K
本试题收录于:
英语题库成考专升本分类
0
英语
成考专升本
相关试题推荐
Ourcustomer’smoney______ifthey’renotsatisfiedwiththeproduct.
Theauthorthoughtofhisfiend’squestionasagoodone,because______.Surrenderingtothefactthatlifeisn’tfairwill__
Little______thattheirplanhasbeendiscovered.
Washington’steapotismorevaluableasantiquesbecause______.Inpractice,whichofthefollowingisthemostimportantfeat
(Notpayingattentiontoanythinghiscolleagueshavesaid),hefrequentlydoesn’tknowwhat’shappeninginthecompany.
Exercise,everyoneadvises!Butimmediately,whenyoutry,yourunintotrouble.Thereissomuchcontradictory,sometimesincor
IcanclearlyrememberthefirsttimeImetMr.Andrews,myoldheadmaster,【C1】______thatwasovertwentyyearsago.Duringthe
LittleAnna’sparentswalkedslowly,oneafter___,throughtheshallowwaterofastreamtosearchforherlostbag.
根据下面的提示,以“Itishightimeweforbadesettingofffireworks!”为题写篇短文。1.燃放烟花爆竹是中国人庆祝春节的传统习俗。它给节日增添了喜庆的气氛。2.但燃放烟花爆竹也带来很多不良影响
讲座通知:一位学者将在你所在的社区做一个讲座。请以社区委员会(NeighborhoodsCommittee)的名义写一份通知(词数100~120)。内容包括:(1)谁做讲座;(2)讲座主题;(3)讲座的时间、地点;
随机试题
简述财务报表分析的根本目标和具体目标。
土壤、水及食物中污染物食品污染有机氯农药可以吸收
业主委托房地产估价机构评估该宾馆的抵押价值。下列关于房地产抵押贷款风险的表述中,正确的是()。假如以投保火灾险为估价目的评估该宾馆的保险价值,估价结果为3500万元,则()。
下列有关冬期施工中混凝土的搅拌、运输和浇筑叙述正确的是()。
长期借款是指期限在一年以上的借款,主要包括()。
汉代“察举制”的突出特点是()
当用各种反病毒软件都不能清除软盘上的系统病毒时,则应对此软盘
ThefirstparagraphsuggeststhatbothdreamsandfunctionsofdreamsareThepassageismainlyabout
Icameawayfrommyyearsofteachingonthecollegeanduniversitylevelwithaconvictionthatenactment(扮演角色),performance,
Testinghasreplacedteachinginmostpublicschools.Myownchildren’sschoolweekisframedbypretests,drills,tests,andre
最新回复
(
0
)