What are they talking about?

W: Todd, have you come up with more ideas on how to boost sales of this year’s line of living room furniture? We have already tried the local newspaper and radio.
M: Sponsoring a TV show would be effective, but it costs a lot.
W: I agree with you. However, It’ s beyond our budget. Let’ s see. What do you think of the idea of making community flyers?
M: Why couldn’ t I think of that? It won’t cost a lot.