There are five basic functions of a newspaper: to inform, to review, to persuade, to instruct and to entertain. You may think th

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问题     There are five basic functions of a newspaper: to inform, to review, to persuade, to instruct and to entertain. You may think that this list of functions is in order of【B1】______. But, if so, you would not be【B2】______the majority of the reading public. Of the two【B3】______of newspaper, the popular and the quality, the former have a readership of millions, while the【B4】______, only hundreds of thousands. Yet the popular papers seem largely【B5】______recreation and light-hearted human interest stories. Their news coverage contains lots of comments and【B6】______language: the information content is low, and instruction is minor. However, the quality newspapers put a much lower emphasis on【B7】______. It is not only in content that the two types of paper differ. There is a difference, too, in the style in which the articles are written. The popular papers【B8】______use more dramatic language with a lot of wordplay. This means that popular newspapers are easier for a native speaker to understand. In order to decide whether a newspaper is a quality or a popular one, it is not even【B9】______to read it, since you can tell simply by the way it looks. Popular papers are generally smaller with fewer columns per page than quality ones. They have bigger headlines and more photographs. There is a greater variety of typeface and printed symbols. Such devices are not only used to make the paper more【B10】______; they may also influence what the reader reads. Larger headlines, pictures and positions on the page all serve to draw the reader’s attention.
【B1】

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答案importance

解析 根据空前的of可确定,本空应填一名词。importance意为“重要性”。
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