首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, accordin
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, accordin
admin
2015-11-16
76
问题
Internet advertising is booming. The industry has gone from $9. 6 billion in【C1】______in 2001 to $27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to an advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______The price per click varies from $0. 10 to as much as $ 30, depending on the keyword, though the average is around $0.50. Google made most of its $6. 1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called " click fraud" —bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______Click fraud can also be used by one company against another; clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched "pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click.
A)benefits I)flourishing
B)commissions J)saddle
C)extravagant K)inclination
D)similar L)mounted
E)inaccessibly M)pioneered
F)revenue N)accordingly
G)reluctant O)harmonious
H)mobilize
【C10】
选项
答案
G
解析
结合下文的be so dependent on factors outside their control“过多依赖超出自己控制范围的因素”可推知,网络广告公司并不希望或者不情愿这样做,reluctant“不情愿的”与句意相吻合,故G)为答案。
转载请注明原文地址:https://kaotiyun.com/show/vaQ7777K
0
大学英语六级
相关试题推荐
Womenwhoexerciseinpregnancyboostthebraindevelopmentoftheirnewbornbabies,accordingtoresearcherswhoclaimtheeffe
Womenwhoexerciseinpregnancyboostthebraindevelopmentoftheirnewbornbabies,accordingtoresearcherswhoclaimtheeffe
HowSafeIsYourCellPhone?A)IttakesalittleextraworktogetintouchwithAndreaBoland.TheMainestaterepresentativea
ThereislittleargumentthatPabloPicasso(1881-1973)isthe20thcentury’sgreatestandmostinfluentialartist.Picassowasa
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
MuchofCanada’sforestryproductiongoestowardsmakingpulpandpaper.AccordingtotheCanadianPulpandPaperAssociation,C
随机试题
下列关于Web2.0时代的描述不正确的是
已知y=f(x)是由方程ex一ey=xy所确定,则=().
患者主诉近半年胃脘胀痛,连及胁肋,嗳气后疼痛减轻,生气时胃痛加重,食欲不振,或见嘈杂吞酸。舌诊时,可见舌红,苔薄白,脉弦。下列不能对症下药的是()
对于次要的会计事项,在不影响会计信息真实性和不至于误导财务会计报告使用者作出正确判断的前提下,作适当简化处理,符合会计核算的()原则。
某企业平均存货为3000万元,全年销货成本为9000万元;应收账款周转期为60天;平均应付账款为1760万元,每天的购货成本为22万元。若一年按360天计算,则该企业的现金周转期为()天。
根据《中华人民共和国劳动合同法》的规定,对于已经建立劳动关系,未同时订立书面劳动合同的,应当自用工之日起()内订立书面劳动合同。
社工可从以下几方面来提高自我了解:()。
我国义务教育阶段的课程计划应该具有三个特征是()。
根据所给资料。回答下列问题。2007~2010年间,全国艺术团体机构数平均每年增加多少个7
党的十八届五中全会提出了全面建成小康社会新的目标要求之一是经济保持中高速增长。在我国经济发展进入新常态的背景下,要长期保持经济中高速增长,必须加快转变经济发展方式,促进经济转型升级、迈向中高端水平,即实现我国经济发展的“双中高”。下列措施中,有助于实现“双
最新回复
(
0
)