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•Read the text below about after-sale service. •In most of the lines 41—52 there is one extra word. It is either grammatically i
•Read the text below about after-sale service. •In most of the lines 41—52 there is one extra word. It is either grammatically i
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2010-01-28
82
问题
•Read the text below about after-sale service.
•In most of the lines 41—52 there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
•If a line is correct, write CORRECT on your Answer Sheet.
•If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
0 Service is the prompt delivery of the product. It is courteous sales personnel. It is a
00 user or service manual modified to meet for your customer’s needs. It is ready
41 access to a service facility. It is knowledgeable, cost-effective maintenance, and
42 repair, or replacement. Service is dealer support. Service varies by the product type,
43 the quality of the product, the price of the product, and the distribution channel of
44 employed. So for export products that require no service - such as food products,
45 some consumer goods, and commercial disposables, the issue is resolved when
46 once distribution channels have been identified. On the other hand, because the
47 characteristics of the consumer durables and some consumables demand that
48 service be available. For such products, service is a feature that expected by the
49 consumer. In fact, foreign buyers of industrial goods typically place service at the
50 forefront of the criteria they evaluate when they making a purchase decision. An
51 exporting firm’ s strategy and market entry decision may be dictate that it does not
52 provide with after-sale service. It may determine that its export objective is the single or multiple opportunistic entry into export markets. Although this approach may work in the short term, subsequent product offerings will be less successful as buyers recall the failure to provide expected levels of service. As a result, market development and sales expenditures may result in one-time sales.
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