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  3. There is a certain inevitability that ebook sales have now overtaken paperback sales on Amazon’s US site. Amazon’s Kindle 2 is s

There is a certain inevitability that ebook sales have now overtaken paperback sales on Amazon’s US site. Amazon’s Kindle 2 is s

admin2014-06-30  31
问题     There is a certain inevitability that ebook sales have now overtaken paperback sales on Amazon’s US site. Amazon’s Kindle 2 is so light and so cheap that it’s easy to see why people have rushed to buy it. Though I’m still not keen on the design of the Kindle, it is a vast improvement on its predecessor and certainly tolerable. Beyond the device itself, Amazon has done a great job of rolling out Kindle apps, ensuring that people like me—who have an iPad but not a Kindle—can still join in the fun. Once you’re into the Kindle ecosystem, Amazon locks you in tightly—just as Apple does with its iTunes/ iPod ecosystem. It’s so easy to buy from Amazon’s store and the books are so cheap that it’s not worth the effort of going elsewhere.
    While I remain opposed to Amazon’s DRM(数字版权管理)—indeed, I’m opposed to DRM on any ebooks—I have to admit that the implementation is so smooth that most Kindle users won’t care at all that their ebooks can’t be moved to other devices.
    The ebook trend is nowhere near peaking. Over the next five years we can expect to see more and more readers move away from printed books and pick up ebooks instead. But I don’t think that will mean the death of the printed book.
    There are some who prefer printed books. They like having shelves filled with books they’ve read and books they plan to read; they like the feel of the book in their hands and the different weights and typefaces and layouts of different titles. In other words, they like the physical form of the book almost as much as the words it contains.
    I can sympathise with those people. As I wrote earlier this week, my ideal situation would be for publishers to bundle ebooks with printed ones—in much the same way that film studios bundle DVDs with digital copies of films. There’s no reason to think that lovers of printed books will change their minds. There will undoubtedly be fewer of them as time goes by because more people will grow up with ebooks and spend little time with printed ones. However, just as there are people who love vinyl records(黑胶唱片), even if they were born well into the CD era, there will still be a dedicated minority who love physical books.
    Since there are fewer of these people, that will mean fewer bookshops and higher prices for printed books but I don’t think the picture is entirely bleak. There is scope for smaller print runs of lavishly designed printed books and bookshops aimed at book lovers, rather than the Stieg Larsson-reading masses. With mainstream readers out of the printed book market, book lovers might even find they get a better experience.
According to the author, which of the following is TRUE about the future of printed books?
选项 A、They will be bundled with ebooks.
B、They will no longer be available in the market.
C、They will be sold in small quantity and high quality.
D、They will be redesigned to cater to the masses.
答案C
解析 事实细节题。本题考查纸质书的发展趋势。由定位句可知，面向大众群体的斯泰格拉尔森式阅读将被淘汰，取而代之的是针对爱书者而设的装帧精美、数量不多的印刷本和书店。C)中的small quantity和better quality分别对应原文的smaller print，lavishly designed，故为答案。第五段第一句提到“理想的情况是出版商把电子书和印刷本捆绑出售”，而非未来的趋势，A)“纸质书籍会和电子书捆绑出售”为过度推断，故排除；第五段最后一句指出“还会有一小部分人购买纸质书籍”，故排除B)“纸质书籍会从市场上消失”；D)“纸质书籍会迎合大众做出调整”原文并未提及，故排除。
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