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  3. Big companies swallow little ones every day. So the【C1】______on March 25th by Yahoo (annual revenue, $5 billion) of Summly, a Br

Big companies swallow little ones every day. So the【C1】______on March 25th by Yahoo (annual revenue, $5 billion) of Summly, a Br

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问题     Big companies swallow little ones every day. So the【C1】______on March 25th by Yahoo (annual revenue, $5 billion) of Summly, a British start-up (annual revenue, zero), for a reported $30m would normally【C2】______merely a shrug of the shoulders and some muttering about the【C3】______economics of the internet. The deal is worth noting,【C4】______, for two reasons. One is that Summly’s founder, Nick d’Aloisio, is only 17: this summer he will be sitting his【C5】______like other teenagers. He invented an iPhone app to【C6】______articles in 300-400 characters, ideal for the smartphone-user wondering what he should【C7】______reading.
    Li Ka-shing, a Hong Kong telecoms tycoon, invested money in the【C8】______, having got wind of an early version of the app after tech blogs wrote about it, Mr d’Aloisio says. Famous actors, artists and entrepreneurs have also【C9】______in, taking the sum outsiders invested in Summly to $1.5m. Mr d’Aloisio says that he remained the largest shareholder.
    The second reason is that Summly is just the latest of half a dozen start-ups【C10】______by Yahoo in as many months. The internet company has also bought Stamped, Alike and Jybe, which built apps for personalized recommendations of,【C11】______other things, books, food and music; OnTheAir, a video-chat company; and Snip.it, which created an app for managing and sharing articles.
    Marissa Mayer, Yahoo’s boss since July, says she is【C12】______make the company a stronger force on smartphones and tablets. Yahoo was born on the desktop, but【C13】______Apple, Google, Amazon and Facebook, points out Thomas Husson of Forrester, a research firm, it【C14】______a mobile platform, such as an operating system or social network, through which to provide its【C15】______. Yahoo, says Mr Husson, "will have to go through the【C16】______platforms to maximize reach".
    On mobile devices, thinks Mr Husson, personalized content will be especially【C17】______. The companies bought by Yahoo have all been trying to provide【C18】______that. Ms Mayer, who has also improved Yahoo’s news and e-mail apps in recent months, has neither time nor money to【C19】______. Had she waited until Mr d’Aloisio left school, it might have been too【C20】______.
【C17】
选项 A、beneficial
B、advanced
C、formidable
D、attractive
答案D
解析 根据常理，应认为只有当personalized content(个性化内容)具有市场吸引力时，雅虎公司才决定吞并拥有这些内容的公司，故D项attractive符合逻辑要求.
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