首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
[A] Refuse Gimmicks [B] Be Wary of Price Levels [C] Say No to Useless Things [D] Never Pay List Price [E] Stand up to Temptation
[A] Refuse Gimmicks [B] Be Wary of Price Levels [C] Say No to Useless Things [D] Never Pay List Price [E] Stand up to Temptation
admin
2012-06-02
61
问题
[A] Refuse Gimmicks
[B] Be Wary of Price Levels
[C] Say No to Useless Things
[D] Never Pay List Price
[E] Stand up to Temptations
[F] Switch — or Threaten to
[G] Don’t Buy on Impulse
In recent years the basic market principles of competition and choice have expanded into new aspects of American life. Consumers now face a bewildering array of options for air travel, phone service, medical care, even postal service. Car buyers can shop on the Internet for the best price at any dealership in their area. In some parts of the country, homeowners can purchase electricity from a menu of companies. All this choice translates into unprecedented consumer power.
One of the persistent myths of capitalist culture is that business people love competition. They don’t. They spend their waking hours plotting ways to avoid it, and keep prices high. These days they use information technologies that give them intricate data on individual shoppers, and then present multiple prices to get each consumer to cough up the maximum he is willing to pay. The airlines have mastered this game, offering many levels of fares.
So how can you make the most of your new power as a consumer? Here are rules to help you find your way.
41.
In the New Economy, competition is so strong that fewer stores and services are immune to price pressure, so sharpen your bargaining skills. Ask retailers to match prices you’ve seen on the Internet. Ask at the checkout counter if there are any coupons or discounts you can use. Ask hotel clerks if there are better rates available. You’ll be surprised how often the answer is yes.
42.
As competition heats up and pushes prices down, businesses scramble to boost their profits by heaping on extras: rust proofing your car, service contracts on your appliance, prepaid gasoline for your rental car. These stunts are devised to make you pay more at the last minute and probably aren’t a good deal.
43.
The information highway is a two-way street. As a consumer, you can get more data. But while you are roaming the Web, businesses are studying your habits and vulnerabilities.
Have a weakness for chocolates? Don’t be surprised if Amazon, com offers to sell you a box while you’re browsing for books. They’re using a wrinkle on the last-minute marketing pitch perfected by McDonald’s: "Would you like fries with that?" The ploy works remarkably well.
44.
Versioning is a tactic used by businesses to separate status-conscious consumers from the bargain-hungry ones — since the former mean bigger profit margins. "Deluxe" and "platinum" are code words used to entice status seekers to open theif wallets.
Add a third price level and the purses of even bargain-hungry shoppers can be pried open. Research shows that many consumers who might pick the lower-priced option when given just two choices will choose the medium-priced alternative if given three. "Consumers try to avoid extreme options, " write Carl Shapiro and Hal R. Varian in their book In formation Rules.
45.
Consumers in the New Economy face more demands on their time and attention than ever before, so they’re inclined to make the most familiar choice. Consider this: it had been a decade and a half since the breakup of AT &T, yet it is still by far the largest long-distance provider — even while other phone companies offer $ 50 worth of free service for switching. More than ever, it pays to change services and brands.
If you don’t want the hassles of switching, remember that businesses are eager to hang on to consumers. The next time you get a tempting offer from a credit-card issuer or a phone company, call your current provider and ask them to match the deal. You’ll be pleased to find how often they’ll agree.
选项
答案
F
解析
第十段谈到,在新经济时代,因为时间和精力的关系,人们倾向于选择自己最熟悉的商品或服务;其中还举了一个例子来说明有的商家为了让你更换掉现在的服务,不惜为你免费更换,所以现在更换服务或品牌都是很划算的;第十一段谈到,如果你觉得更换服务麻烦,但你又老是收到新的商家开出的诱人条件,那么就让目前为你提供服务的商家提供同等的优惠,他们往往为了守住自己的顾客而答应你的要求。由此可见,本题选[F];其中的switch在这两段中多次出现过,而threaten又与第十一段提到的“让目前为你服务的商家去应付”互为共现关系。此外,[E]对本题有干扰,原因是断章取义地把$50和tempting offer与temptations联系了起来,而没从整体上把握两段的意思。
转载请注明原文地址:https://kaotiyun.com/show/vrp4777K
0
考研英语一
相关试题推荐
Thekidswhogrewupon"StarTrek"can’tfind(1)_____wayaroundEarth.Americanscan(2)_____directtoEngland,butonly
Thekidswhogrewupon"StarTrek"can’tfind(1)_____wayaroundEarth.Americanscan(2)_____directtoEngland,butonly
Thekidswhogrewupon"StarTrek"can’tfind(1)_____wayaroundEarth.Americanscan(2)_____directtoEngland,butonly
Themorewomenandminoritiesmaketheirwayintotheranksofmanagement,themoretheyseemtowanttotalkaboutthingsform
Youmadeatravelwithatravelagencyafewdaysagoandyouweredisappointedwithitsservice.Writealettertotherelated
Mostofuswouldliketobeboth(1)_____andcreative.WhywasThomasEdisonabletoinventsomanythings?Washesimplymore
Illiteracymaybeconsideredmoreasanabstractconceptthanacondition.WhenafamousEnglishwriterusedthe(1)_____overt
CharlesReznikoff(1894~1976)workedrelentlessly,neverleavingNewYorkbutforabriefstayinHollywood,ofallplaces.Hew
Fortunatelytherearestillafewtastythingsforusgourmandstoenjoyinrelativesecurity.Theirnumbers,however,aredeple
Baghdad,Iraq—If,intime,theattempttoimplantapro-Western,democraticpoliticalsysteminIraqendsupburiedinthedeser
随机试题
建筑属于【】
功用为透邪解郁,疏肝理脾的方剂是()
甲以实际价值为50万元的房屋作价100万元投入A有限责任公司,为了逃避补足出资的义务,甲与知情的乙私下达成协议。由乙购入甲在A有限责任公司的股权。根据公司法律制度的规定,下列表述中,正确的是()。
某新建工厂招聘,录取的总人数为208人,其中女职工与男职工的比为5:8,没有录取的人中男职工与女职工的比为3:4,报名参加的女职工与男职工的比为24:35,则报名的总人数为()。
上访群众与你发生冲突。拍了照片并且要告你,你怎么办?
根据商标法规定,商标局有权决定撤销注册商标的情形有()。
n维向量组α1,α2,…,αm(3≤m≤n)线性无关的充要条件是
设窗体上有一个列表框控件List1,含有若干列表项。以下能表示当前被选中的列表项内容的是
下列叙述中,不符合良好程序设计风格要求的是
Americanculturehasbeenenrichedbythevaluesandbeliefsystemsofvirtuallyeverypartoftheworld.Theonevaluethat
最新回复
(
0
)