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  3. To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too ma

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问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
【C20】
选项 A、brought about
B、brought back
C、brought in
D、brought up
答案A
解析 词汇题。固定搭配词组的词义辨析。bringabout“引起，导致”，如：The new measuresbrought about many improvements in the em—ployment of women．新的措施为妇女就业问题带来许多改进。bring back“使复原”。如：The country air brought back hisstrength．乡间的空气使他体力复原。bringin“引入，带进”，如：His company will bringin a new fashion from Britain．他的公司将从英国引进新款式。bring up“提出”，如：Atthe meeting this afternoon，many problemswill be brought up．在今天下午的会上，很多问题都会被提出来。本句说这次口味的回归是由于相当多的人不接受新口味引起的，因此，答案为brought about。
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