2. 考研
  3. Business travelers used to be the cash cows of the hotel business. Armed with corporate credit cards and expense accounts, they’

Business travelers used to be the cash cows of the hotel business. Armed with corporate credit cards and expense accounts, they’

admin2010-02-22  104
问题     Business travelers used to be the cash cows of the hotel business. Armed with corporate credit cards and expense accounts, they’d happily lay down hundreds of dollars per night for the privilege of a Godiva chocolate on their pillow and a sunken whirlpool tub in their bathroom. But just as pro longed corporate belt tightening has forced road warriors to use budget airlines, more and more of them are now eschewing five-star lodging in favor of cheaper accommodations. Indeed, earlier this year the U.S.-based National Business Travel Association released figures showing that 61 percent of corporate travel managers planned to book their people into lower-priced hotels in the coming year.
    Here’s the good news: penny-pinching is translating into better deals at cheap and up-market hotels alike. Services at middle-market hotels are rising to accommodate a new wave of more demanding corporate customers. And luxury hotels are working harder to keep business travelers coming, offering lower rates, special packages and extra services. Even though business-travel volume is set to rise by more than 4 percent in 2004 after three dismal years, hotels will continue to be under pressure—in large part because a weak dollar is forcing American business travelers to search for value.
    Some of the best deals are coming from the big chains. In January Starwood Hotels announced it would upgrade its global middle-market brand, Four Points, by rolling out free high-speed wireless Internet access in all guest rooms. On the flip side, upscale brands like Inter Continental and Ritz Carlton are selling empty rooms at discount rates via online services. That has the effect of depressing luxury-room prices, because corporate travel managers can now demand that hotels match their own discount prices all the time. Inter Continental hotels in France and Germany have been hit so hard that they are actually repricing their rooms to reflect rates before the dollar began falling. Upscale hotels like Waldorf-Astoria, Sofitel are also trying to offer extra services.
    But beware of new, hidden fees. In an effort to make up some of their lost revenue, hotels are starting to charge corporate travelers for things that used to be free—including breakfast, banquet or meeting rooms.
    Aside from saving companies money, the trend in frugal business travel may give rise to a whole new market segment: the buy-to-let hotel room, Last week in London, British property developer Johnny Sandelson launched GuestInvest, a hotel in Notting Hill where users can purchase a room for ￡35,000, use it for a maximum of 52 nights a year themselves, then rent it out the rest of the time to make extra money. It seems an idea whose time has come: GuestInvest says it has already fielded hundreds of calls from business people interested in making a cheaper hotel their second home.
选项 A、take budget airlines.
B、book lower-priced hotels.
C、enjoy privileges in hotels.
D、be customers of luxurious hotels.
答案D
解析 推理判断题。由题干中business travelers定位至首段。第一句指出：商旅人士过去是酒店业的摇钱树(cash cows)。接着对此评论进行说明：带着公司的信用卡和报销单，他们很乐于每晚花上几百美元，就为了枕边有Godiva巧克力，浴室中有涡旋式浴盆。由此可知，商旅人士过去出公差常驻豪华酒店。首段第三句提到budget airlines，但这是商旅人士现在的做法，与题干中used to矛盾；末句中提到的book their people into lower-priced hotels也是现在的做法；"在酒店享有特权"是对第二句中的the privilege of a Godiva chocolate的曲解，这里并非指他们有什么特权，而是说为了能享受Godiva等奢侈品去住豪华酒店。
转载请注明原文地址:https://kaotiyun.com/show/w144777K
0

考研英语一

相关试题推荐
随机试题
最新回复(0)