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• Look at the notes. • Some information is missing. • You will hear a woman talking to some journalists about a new product rang
• Look at the notes. • Some information is missing. • You will hear a woman talking to some journalists about a new product rang
admin
2010-08-20
15
问题
• Look at the notes.
• Some information is missing.
• You will hear a woman talking to some journalists about a new product range.
• For each question (16- 22), fill in the missing information in the numbered apace using one or two words.
• You will hear the recording twice.
Gracelady Skincare
Head office: (16) ______
Core market: (17) ______
New range: (18) ______ cosmetics
Target market: (19) ______ women
Selling point: (20) ______
Launch date: (21) ______
Advertising slogan: (22) ______
F: Good morning ladies and gentlemen. My name is Jane Morgan and today I’d like to introduce you to our new product range, but first let me welcome Gracelady Skincare. I hope you all had a pleasant journey here to our head office. Although we have a sales office in London, Gracelady has made its home here, in York, for the past fifty years. During this time we have built up a loyal base of housewives who appreciate our products of their high quality and no nonsense packaging. However, as we moved into the new millennium, we felt it was time to broaden our appeal and move into new markets and so we have developed our "More Charming" cosmetic range. As I said earlier, More Charming is aimed at a different type of consumers but of course we are not going to abandon our traditional, more mature market and will continue producing all our original ranges. The More Charming consumer is a modern, professional lady who expects the quality enjoyed by previous generations but wants a fresh looking product. This brings me to what we believe to be More Charming’s unique appeal -- the price. What we have achieved is a serious quality product.
If you look in your welcome pack, you will see we have included some samples for you to try, but when will the general public be able to test our claims for themselves? Well As I’m sure you must be aware, we have already started to run advertisements in some women’s magazines. Our celebrity party, with special guests Linda and Vivian, is December 11th, with products going on sale to the public promotions all based on the More Charming promise "New Beauty". All that remains is for me to thank you for coming here today.
选项
答案
More Charming
解析
转载请注明原文地址:https://kaotiyun.com/show/w2EO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
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BEC初级听力
BEC商务英语
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