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  3. Is market research important or not? Why?

Is market research important or not? Why?

admin2010-02-11  89
问题 Is market research important or not? Why?
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答案Suggested answers: a．Market research is important. Company must conduct market research before launching a new product. Because marketing departments need to monitor technological change not only within their own industry but also in the industries, which use the product. b．Market research is necessary, because it is needed for more accurate information about trends and changes in market demand. Another important reason for using market research is to obtain more complete information on competitors. c．Market research is essential to decision making. If company conduct market research, and get accurate information about the market, its management can react more quickly to changes in competitors’ products and policies. The marketing department also needs to be able to assess potential in a variety of areas including product development so that it can reduce risk, and here too market research can help. d．Market research is indispensable to the firms. Some firms are rarely aware of what is happening in their own markets because there is no direct contract between products and end users. Market research can be used to bridge the information gap between producer and customer. e．“Nothing happens until someone sells something. ”Like many adages, this phrase emphasizes a point of great importance to any business or institution, but taken literally it may be misleading or untrue. A great many activities should take place before“someone sells something”. You will have to do market research before anything else.
解析 adage谚语，格言。market research市场调研。monitor监控，检测，监督。information gap信息差。misleading误导。accurate information准确信息。
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