Economics endows prospective businessmen with quite a few desirable qualities, such as intelligence and intuition.

Successful business people do use their intuition, their intelligence, and their experience to make decisions. But economics could add something to the repertoire of business people that goes beyond these eminently desirable qualities. Economics should give people a different perspective on things.

The first annual Geek Pride Festival was held in Boston, and the highlight of the event was The Sexiest Geek Alive contest. First prize went not to the most buff physique but to the brainiest contestant. In this geek culture, " sexy" is equated with intelligence, and "coolness" is measured by intellectual and technical achievement.