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Narrator Listen to part of a conversation between to students. Now get ready to answer the questions. You may use your n
Narrator Listen to part of a conversation between to students. Now get ready to answer the questions. You may use your n
admin
2013-04-25
59
问题
Narrator
Listen to part of a conversation between to students.
Now get ready to answer the questions. You may use your notes to help you answer.
Why does the woman think that marketing can sometimes shape consumers’ needs and wants?
Anna Hi, Jack.
Jack Hi, Anna.
Anna Are you free now?
Jack Not too busy. What can I do for you?
Anna I wanna discuss with you on the lecture the professor gave at the last class.
Jack Oh, that was an interesting lecture, wasn’t it
Anna Yeah, that is why I am still thinking about his views.
Jack So, what is your opinion on the topic of marketing?
Anna Marketing merely reflects the needs and wants of consumers. Marketing deals with identifying and meeting human and social needs. Successful goods, including products and services, are those that are demanded or needed by consumers. That is the summary of the views in our textbook. Is that right?
Jack Er, those are the views in our teaching materials.
Anna Well, I think that marketing can sometimes shape consumers needs and wants. It helps us in making major decisions like what car to buy; what realtor to use; to not so major decisions like what computer to buy, where to shop for clothes, groceries etc.
Jack Uh...for instance...
Anna regaining train of thought
Er, the marketer that uses the catchiest phrases; the funniest ads; the latest music in their ads and or the coolest celebrities in their ads, are usually the ones that get our attention...We tend to buy for some of these reasons, and so this proves that our needs are shaped by marketing.
Jack Uh... thinking
Hmmm... that sounds reasonable.
Anna So...
Jack But, I think buying from one retailer over another, because their marketing is better or more convincing is not saying that the marketer is shaping or creating a need though.
Anna Oh? Why?
Jack The need or want is established already in the buyers mind. It is up to the marketers to make their product stand out among the competition, so that you, satisfy your need with their product.
Anna Uh... thinking
Er...although marketing has been defined as satisfying customer needs and wants, I tend to agree with the critics. Marketers sometimes have "tremendous" swaying powers on encouraging consumers to spend more money than they should on goods or services that they simply do not need.
Jack That is interesting, go on.
Anna You see, I don’t need a new computer, but Microsoft has a more updated one that’s much faster and "it will make my life so much easier" (so they say). I have a 1999 Mazda. It runs fine, but the advertisement for the new 2005 Mazda is sticking in my mind. Will I buy that new Mazda 626, hmmm?
Jack Excellent. You seem to have thought about the topic deeply. Next class, you can discuss it with the professor, then we can hold a debate.
Anna leaving
Great. I think other students will also be excited to discuss the topic. I wanna go to the library to find reference books for the discussion. Bye!
Jack Okay, bye!
选项
A、She realizes that marketers can use strategies to influence customers.
B、She finds out that the latest music and the coolest celebrities are attractive.
C、She is worried that the marketers control customers’ demands.
D、She realizes that phrases and advertisements can attract customers’ attention.
答案
A
解析
本题为细节题,考查考生能否听懂并记住听力材料中明确表述的细节或事实。题目问:为什么女生认为营销有时可以引导消费者的需要和需求?从对话可知她之所以这样认为,是因为商家利用各种手段来影响人们去购买本不打算购买的东西,所以选A。
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