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Look at the notes. Some information is missing. You will hear a woman talking to some journalists about a new product range. For
Look at the notes. Some information is missing. You will hear a woman talking to some journalists about a new product range. For
admin
2012-10-06
27
问题
Look at the notes.
Some information is missing.
You will hear a woman talking to some journalists about a new product range.
For each question, fill in the missing information in the numbered space using one or two words.
You will hear the recording twice.
Nature Skincare
Head Office: 16.______
Core market: 17. ______
New range: 18. ______cosmetics
Target market: 19. ______lady
Selling point: 20. ______
Launch date: 21. ______
Advertising slogan: 22. ______
Good morning ladies and gentlemen. My name is Jade Ritchie. And today I’d like to introduce you to our new product range, but first let me welcome you to Nature. I hope you all had a pleasant journey here to our Head Office. Although we have a sales office in London, Nature Skincare has made its home here, in York, for the past fifty years. During this time we have built up a loyal base of housewives who appreciate our products for their high quality and no nonsense packaging. However, as we move into the new millennium, we felt it was time to broaden our appeal and move into new markets and so we have developed our "Feel Good" cosmetic range. As I said earlier, Feel Good is aimed at a different type of consumer but, of course, we are not going to abandon our traditional, more mature market and will continue producing all our original ranges. The Feel Good consumer is a modern, professional lady who expects the quality enjoyed by previous generations but wants a fresh looking product. This brings me to what we believe to be Feel Good’s unique appeal—the price. What we have achieved is a serious quality product which won’t break the bank.
If you look in your welcome pack you will see we have included some samples for you to try, but when will the general public be able to test our claims for themselves? Well, as I’m sure you must be aware, we have already started to run advertisements in some women’s magazines. Our celebrity party, with special guests Vicky and Veronique from the TV series Little Sister, is September 11th, with products going on sale to the public the following day. We will also be running a number of nationwide promotions all based on the Feel Good promise "Look Great". All that remains is for me to thank you for coming here today.
选项
答案
selling point
解析
此题要填写的是什么是产品的卖点。这里应填price。录音中的原句是:This brings me to what we believe to be Feel Good’s unique appeal--the price.说话人相信价格是该产品独具的魅力所在。这里的unique appeal即指selling point。
转载请注明原文地址:https://kaotiyun.com/show/wAEO777K
本试题收录于:
BEC初级听力题库BEC商务英语分类
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BEC初级听力
BEC商务英语
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