首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
UK Newspapers I. Introduction —many national newspapers —no national【T1】______ titles【T1】______ —three types of newspapers: —r
UK Newspapers I. Introduction —many national newspapers —no national【T1】______ titles【T1】______ —three types of newspapers: —r
admin
2018-04-10
43
问题
UK Newspapers
I. Introduction
—many national newspapers
—no national【T1】______ titles【T1】______
—three types of newspapers:
—red tops, middle-market newspapers, quality broadsheets
Ⅱ.【T2】______【T2】______
—in 2003, The Independent began producing【T3】______【T3】______
—result: a stunning effect on【T4】______【T4】______
—in 2005, The Guardian switched to the " Berliner"
—The Daily Telegraph: the only remaining weekday broadsheet
III. The【T5】______ in some papers【T5】______
—The Sun: Conservative
—The Daily Mirror:【T6】______【T6】______
IV. The middle-market newspaper in small size
—readership of The Daily Mail and The Daily Express:【T7】______【T7】______
—weekend supplements and sponsorship:
—to ensure the titles a cheap【T8】______ to a magazine【T8】______
—【T9】______ supplements: to broaden readership【T9】______
—The Daily Mail: mocked for its over alarmist【T10】______【T10】______
V. The quality papers
—readership:【T11】______ readers【T11】______
—e.g., The Times, The Daily Telegraph, etc.
VI. The free morning papers
—thriving on【T12】______ and in busy cities【T12】______
VII. One of the ways forward: consolidation
—problem: the【T13】______ of newspaper sales【T13】______
—opportunity: the increase in【T14】______ of news【T14】______
—the best measure:
—newspapers use their【T15】______ in different ways【T15】______
【T10】
UK Newspapers
Last time we talked about the newspaper in the USA, and this time we shall focus on that of the UK. Because of the small geographical area of the UK, and the good travel infrastructure, there are many national newspapers—unlike the United States, where most newspapers are printed and published locally. (1) Unlike France, the main national papers are morning newspapers; indeed, there are no national evening titles.
UK newspapers are generally grouped into three groups—mass-market newspapers in small size or "red tops" such as The Sun, middle-market newspapers in small size such as The Daily Mail, and quality broadsheets such as The Times. Unlike other European countries, there are no all-sport daily newspapers. I will talk about them from the following several aspects:
(2) First, it’s size that matters. (3) In October 2003, quality broadsheet The Independent began producing what it preferred to call a compact edition—tabloid sized—along with the main broadsheet sized newspaper. (4) This had a stunning effect on circulation—sales went up by 20% year-on-year—and The Times followed suit launching its own compact edition. Both newspapers are now exclusively available in compact form.
The Guardian, which denounced the original shift to compact before planning and then junking its own compact format, switched in September 2005 to a mid-size format between newspapers in small size and broadsheets, known as the " Berliner". This is roughly the same width as a newspaper in small size (thus easy to open using public transport) , but taller, and therefore giving more flexibility in page design. Its sister paper The Observer also followed suit in January 2006.
The Daily Telegraph is the only remaining weekday broadsheet. It apparently gained from The Times when the latter switched to a newspaper in small size, and sees the broadsheet size as being a differentiator—some advertising has claimed that Telegraph readers have a "broader view".
The Sunday Telegraph and most sections of The Sunday Times are also in broadsheet size.
(5) The second aspect is the political leanings in some papers. The two most-popular newspapers are The Sun and The Daily Mirror. As bitter rivals, the papers traditionally hold very different political views—(6) The Sun being Conservative since the early 1970s, while The Mirror being Labor.
The Sun veered towards Tony Blair’s Labor Party six weeks before his victory in 1997, and has supported Labor in subsequent general elections in 2001 and 2005. However, recently the paper has been more critical of Gordon Brown, and more supportive of the leader of the opposition, David Cameron.
Third, the middle-market newspaper in small size, (7) The Daily Mail and The Daily Express are concerned with a very different readership—that of affluent women. (8) Weekend supplements and carefully-placed sponsorship ensure that these titles are a cheap alternative to a magazine, (9) while sports supplements aimed at the husband aim to broaden their readership.
(10) The Daily Mail has a staunch right-wing agenda, and is mocked by some for its over alarmist headlines, particularly about political asylum seekers, house prices and "things that give you cancer"—in 2009, The Daily Mail claimed in the same month that coffee would "give you cancer" , as well as "cure you from cancer" in different stories. However, its formula, said by former owner Lord Northcliffe to give his readers a "daily hate", has made The Daily Mail one of the most popular newspapers in the UK.
Fourth, (11) the quality papers—the "broadsheets", though not that size anymore—are probably the most famous to readers overseas. The Times, the UK’s oldest national newspaper, is not the most popular—that accolade falls to The Daily Telegraph, known affectionately as The Daily Torygraph because of the staunch support to the Conservative Party.
The Independent, The Guardian and the financial newspaper The Financial Times make up the rest of the so-called quality papers.
It’s important to notice, though, that the mass-market newspapers in small size sell up to four times as many copies as the broadsheets—and if you’re looking in vain for The London Times, such a newspaper title has never, in fact, existed—The Times has always been a national newspaper. The Guardian, once based in Manchester, was known as The Manchester Guardian until the sixties.
Fifth, a relatively recent phenomenon in the newspaper industry has been the free morning papers. Free weekly papers are fairly common, supported by advertising and carrying little in the way of editorial. But now, with the launch of Associate’s "Metro" and similar titles in many metropolitan areas, (12) these newspapers thrive on public transport and in busy cities.
Sixth, consolidation seems one of the ways forward. The Times and The Sun’s parent company also owns Sky television, the UK’s satellite television service. The Guardian group now owns the Smooth FM and Real Radio radio stations, as well as probably the biggest Internet presence for a newspaper. On a local scale, the Kent Messenger group also owns the local KMFM radio stations in many areas of Kent, and aggressively cross-promotes them.
(13) New sizes and formats were held to arrest the decline of newspaper buying. In June 2004, newspaper sales were declining year by year by 4. 7%—the only increases worldwide, in fact, coming from developing countries. However, reductions in size for some of the newspapers meant a temporary increase in circulation. And, (14) while newspaper sales have been slowly declining, consumption of news can be claimed to have vastly increased; whether from the Internet, or one of the many non-stop news channels available to UK viewers.
Newspaper companies own their content. The best way of consumption of this content at present is on small sheets of dead, pulped, reformed, wood. It requires no recharging; losing a newspaper is not a major problem; and delivery and availability is easy. However, all national papers now have their own websites; some are shifting classified advertising away from the printed paper. Content is a useful commodity—and the way this is presented in the future may well change. (15) The cleverest newspapers will adapt to using their content in different ways.
OK. Thank you for attending the lecture. If you are interested in other topics, please tell me now and we will talk about it next time.
选项
答案
headlines
解析
根据句(10)可知,《每日邮报》经常因其一些耸人听闻的标题被人嘲笑,尤其是有关政治庇护寻求者、房价和“能使你得癌症的东西”的标题。因此答案为headlines。
转载请注明原文地址:https://kaotiyun.com/show/wLoK777K
0
专业英语八级
相关试题推荐
(1)HarryTrumandidn’tthinkhissuccessorhadtherighttrainingtobepresident."PoorIke—itwon’tbeabitliketheArmy,"h
(1)Hemingwayoncewrotethatcourageisgraceunderpressure.ButIwouldratherthinkwiththe18th-centuryItaliandramatist,
(1)SinceWorldWarIItheFrenchhavebeenvariouslysurprised,dismayed,irritatedandoutragedbythepowerofAmericancultur
StudyActivitiesinUniversityInordertohelpcollegeanduniversitystudentsintheprocessoflearning,fourkeystudya
ThingstobeTaughtinEverySchoolI.Introduction:Importanceofstudents’abilitytodealwiththerealworld.A.Speaker’so
Usually,therearetworeasonstopursuescientificknowledge:forthesakeoftheknowledgeitself,andforthepracticaluse
“人们的生活越来越富裕,但却远不如以前那样快乐了”,这个现象似乎早已成为现代生活永恒的矛盾之一。一个可能的答案就潜藏在我们的心理因素中,即如何才能够满足。我们对于地位、财富的需求从来都不是孤立定位的,而是在与参照组——通常是那些我们自认为与其地位相当的人—
由小学到中学,所修习的无非是一些普通的基本知识。就是大学四年,所授课业也还是相当粗浅的学识。世人常称大学为“最高学府”,这名称易滋误解,好像过此以上即无学问可言。大学的研究所才是初步研究学问的所在,在这里做学问也只能算是初涉藩篱,注重的是研究学问的方法与实
A、Freeticket.B、Freephonecall.C、Cashreward.D、Seatreservation.D本题考查对于主动转乘下一航班的旅客的补偿。根据录音,这样的旅客有可能得到cashbribe或afreetrip
SurvivalofEnglishLanguageI.Introduction—Englishwidespreadin【T1】______【T1】______—【T2】______show(s)howEnglishsurvived【
随机试题
患儿,男,11岁,右下后牙疼痛3天,夜间加重一天。检查右侧牙未见龋洞。最可能的病因是
患者,男,18岁。腹股沟斜疝发生嵌顿,行手法复位后,应密切观察
与真菌繁殖无关的是
证券账户一旦遗失,可按规定要求办理挂失手续。( )
制定证券发行信息披露制度的目的是通过充分公开、公正的制度来保护公众投资者,使其免受欺诈和不法操纵行为的损害。()
“负债类”账户的本期减少数和期末余额分别反映在()。
歙县拥有的全国重点文物保护单位有()。
收集质量信息包括做好以下工作:________。
结合材料,回答问题材料1新时代党的建设总要求是:坚持和加强党的全面领导,坚持党要管党、全面从严治党,以加强党的长期执政能力建设、先进性和纯洁性建设为主线,以党的政治建设为统领,以坚定理想信念宗旨为根基,以调动全党积极性、主动性、创造性为着力点,
A、 B、 C、 D、 C
最新回复
(
0
)