首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
UK Newspapers I. Introduction —many national newspapers —no national【T1】______ titles【T1】______ —three types of newspapers: —r
UK Newspapers I. Introduction —many national newspapers —no national【T1】______ titles【T1】______ —three types of newspapers: —r
admin
2018-04-10
65
问题
UK Newspapers
I. Introduction
—many national newspapers
—no national【T1】______ titles【T1】______
—three types of newspapers:
—red tops, middle-market newspapers, quality broadsheets
Ⅱ.【T2】______【T2】______
—in 2003, The Independent began producing【T3】______【T3】______
—result: a stunning effect on【T4】______【T4】______
—in 2005, The Guardian switched to the " Berliner"
—The Daily Telegraph: the only remaining weekday broadsheet
III. The【T5】______ in some papers【T5】______
—The Sun: Conservative
—The Daily Mirror:【T6】______【T6】______
IV. The middle-market newspaper in small size
—readership of The Daily Mail and The Daily Express:【T7】______【T7】______
—weekend supplements and sponsorship:
—to ensure the titles a cheap【T8】______ to a magazine【T8】______
—【T9】______ supplements: to broaden readership【T9】______
—The Daily Mail: mocked for its over alarmist【T10】______【T10】______
V. The quality papers
—readership:【T11】______ readers【T11】______
—e.g., The Times, The Daily Telegraph, etc.
VI. The free morning papers
—thriving on【T12】______ and in busy cities【T12】______
VII. One of the ways forward: consolidation
—problem: the【T13】______ of newspaper sales【T13】______
—opportunity: the increase in【T14】______ of news【T14】______
—the best measure:
—newspapers use their【T15】______ in different ways【T15】______
【T10】
UK Newspapers
Last time we talked about the newspaper in the USA, and this time we shall focus on that of the UK. Because of the small geographical area of the UK, and the good travel infrastructure, there are many national newspapers—unlike the United States, where most newspapers are printed and published locally. (1) Unlike France, the main national papers are morning newspapers; indeed, there are no national evening titles.
UK newspapers are generally grouped into three groups—mass-market newspapers in small size or "red tops" such as The Sun, middle-market newspapers in small size such as The Daily Mail, and quality broadsheets such as The Times. Unlike other European countries, there are no all-sport daily newspapers. I will talk about them from the following several aspects:
(2) First, it’s size that matters. (3) In October 2003, quality broadsheet The Independent began producing what it preferred to call a compact edition—tabloid sized—along with the main broadsheet sized newspaper. (4) This had a stunning effect on circulation—sales went up by 20% year-on-year—and The Times followed suit launching its own compact edition. Both newspapers are now exclusively available in compact form.
The Guardian, which denounced the original shift to compact before planning and then junking its own compact format, switched in September 2005 to a mid-size format between newspapers in small size and broadsheets, known as the " Berliner". This is roughly the same width as a newspaper in small size (thus easy to open using public transport) , but taller, and therefore giving more flexibility in page design. Its sister paper The Observer also followed suit in January 2006.
The Daily Telegraph is the only remaining weekday broadsheet. It apparently gained from The Times when the latter switched to a newspaper in small size, and sees the broadsheet size as being a differentiator—some advertising has claimed that Telegraph readers have a "broader view".
The Sunday Telegraph and most sections of The Sunday Times are also in broadsheet size.
(5) The second aspect is the political leanings in some papers. The two most-popular newspapers are The Sun and The Daily Mirror. As bitter rivals, the papers traditionally hold very different political views—(6) The Sun being Conservative since the early 1970s, while The Mirror being Labor.
The Sun veered towards Tony Blair’s Labor Party six weeks before his victory in 1997, and has supported Labor in subsequent general elections in 2001 and 2005. However, recently the paper has been more critical of Gordon Brown, and more supportive of the leader of the opposition, David Cameron.
Third, the middle-market newspaper in small size, (7) The Daily Mail and The Daily Express are concerned with a very different readership—that of affluent women. (8) Weekend supplements and carefully-placed sponsorship ensure that these titles are a cheap alternative to a magazine, (9) while sports supplements aimed at the husband aim to broaden their readership.
(10) The Daily Mail has a staunch right-wing agenda, and is mocked by some for its over alarmist headlines, particularly about political asylum seekers, house prices and "things that give you cancer"—in 2009, The Daily Mail claimed in the same month that coffee would "give you cancer" , as well as "cure you from cancer" in different stories. However, its formula, said by former owner Lord Northcliffe to give his readers a "daily hate", has made The Daily Mail one of the most popular newspapers in the UK.
Fourth, (11) the quality papers—the "broadsheets", though not that size anymore—are probably the most famous to readers overseas. The Times, the UK’s oldest national newspaper, is not the most popular—that accolade falls to The Daily Telegraph, known affectionately as The Daily Torygraph because of the staunch support to the Conservative Party.
The Independent, The Guardian and the financial newspaper The Financial Times make up the rest of the so-called quality papers.
It’s important to notice, though, that the mass-market newspapers in small size sell up to four times as many copies as the broadsheets—and if you’re looking in vain for The London Times, such a newspaper title has never, in fact, existed—The Times has always been a national newspaper. The Guardian, once based in Manchester, was known as The Manchester Guardian until the sixties.
Fifth, a relatively recent phenomenon in the newspaper industry has been the free morning papers. Free weekly papers are fairly common, supported by advertising and carrying little in the way of editorial. But now, with the launch of Associate’s "Metro" and similar titles in many metropolitan areas, (12) these newspapers thrive on public transport and in busy cities.
Sixth, consolidation seems one of the ways forward. The Times and The Sun’s parent company also owns Sky television, the UK’s satellite television service. The Guardian group now owns the Smooth FM and Real Radio radio stations, as well as probably the biggest Internet presence for a newspaper. On a local scale, the Kent Messenger group also owns the local KMFM radio stations in many areas of Kent, and aggressively cross-promotes them.
(13) New sizes and formats were held to arrest the decline of newspaper buying. In June 2004, newspaper sales were declining year by year by 4. 7%—the only increases worldwide, in fact, coming from developing countries. However, reductions in size for some of the newspapers meant a temporary increase in circulation. And, (14) while newspaper sales have been slowly declining, consumption of news can be claimed to have vastly increased; whether from the Internet, or one of the many non-stop news channels available to UK viewers.
Newspaper companies own their content. The best way of consumption of this content at present is on small sheets of dead, pulped, reformed, wood. It requires no recharging; losing a newspaper is not a major problem; and delivery and availability is easy. However, all national papers now have their own websites; some are shifting classified advertising away from the printed paper. Content is a useful commodity—and the way this is presented in the future may well change. (15) The cleverest newspapers will adapt to using their content in different ways.
OK. Thank you for attending the lecture. If you are interested in other topics, please tell me now and we will talk about it next time.
选项
答案
headlines
解析
根据句(10)可知,《每日邮报》经常因其一些耸人听闻的标题被人嘲笑,尤其是有关政治庇护寻求者、房价和“能使你得癌症的东西”的标题。因此答案为headlines。
转载请注明原文地址:https://kaotiyun.com/show/wLoK777K
0
专业英语八级
相关试题推荐
PASSAGETHREEWhatwillpeopledowhentheirbrainsareexcitedaccordingtoCameliaandBrian?
(1)Thattitlealwayshadgrandeurtoit."MissAmerica."Ah,thissimple,arrogantbrilliance!ItsuggestsaPromqueenwhowant
Working-classfamiliesintheUnitedStatesareusuallynuclear,andmanystudiesindicatethatworking-classcouplesmarryfor
Working-classfamiliesintheUnitedStatesareusuallynuclear,andmanystudiesindicatethatworking-classcouplesmarryfor
ThingstobeTaughtinEverySchoolI.Introduction:Importanceofstudents’abilitytodealwiththerealworld.A.Speaker’so
TheoriesofHistoryI.Howmuchweknowabouthistory?A.【T1】______existforonlyafractionofman’stime【T1】______B.Theacc
TheoriesofHistoryI.Howmuchweknowabouthistory?A.【T1】______existforonlyafractionofman’stime【T1】______B.Theacc
A、Music.B、Sportgames.C、Interests.D、Socialchanges.A在访谈结束时,主持人说到,下一次节目我们会谈论美国的艺术、写作和建筑。A项的内容符合艺术范畴,故为答案。其他选项在此次节目中已被谈论。
Whatisasymbolandhowcanyouidentifyoneinliterature?Asymboltypicallyencompassesbotha【T1】______andafigurativeme
Whatisasymbolandhowcanyouidentifyoneinliterature?Asymboltypicallyencompassesbotha【T1】______andafigurativeme
随机试题
Inatelephonesurveyofmorethan2000adults,21%saidtheybelievedthesunrevolved(旋转)aroundtheearth.An【C1】______21%di
根据我国法律规定,关于高度危险作业民事责任免除的表述不正确的是()。
根据我国的献血法,有关医疗机构采血说法正确的是()
由出资者个人承担无限责任的房地产经纪机构是()。
协调相关者的利益冲突,要把握的原则是尽可能使企业相关者的利益分配在金额上达到协调平衡。()
(2009年考试真题)甲公司2008年1月5日支付价款2000万元购入乙公司30%的股份,准备长期持有,另支付相关税费20万元,购入时乙公司可辨认净资产公允价值为12000万元。甲公司取得投资后对乙公司具有重大影响。假定不考虑其他因素,甲公司因确认投资而影
甲乙两个工程队共有100人,如果抽调甲队人数的1/4至乙队,则乙队人数比甲队多2/9,问甲队原有()
母亲要求儿子从小就努力学外语。儿子说:“我长大又不想当翻译,何必学外语。”以下哪项是儿子的回答中包含的前提?
证明:
A、 B、 C、 A图片A是咖啡,图片B是可乐,图片C是可口可乐。故本题答案为A。
最新回复
(
0
)