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  3. The recession is taking a serious toll on American retail, but e-commerce could emerge as a winner. According to a new repor

The recession is taking a serious toll on American retail, but e-commerce could emerge as a winner. According to a new repor

admin2012-08-10  46
问题     The recession is taking a serious toll on American retail, but e-commerce could emerge as a winner.
    According to a new report by Forrester Research, e-commerce sales (beyond travel) are likely to【C1】______11%, to $156 billion, in 2011. That【C2】______a slowdown from 13% growth last year and 18% in 2009. The major factor【C3】______to the pace shift is, of course,【C4】______consumer confidence.
    But e-commerce’s slowed pace is still far better than the National Retail Federation’s forecasted 0.5% drop in【C5】______retail sales this year.
    That means e-commerce is stealing market shares from【C6】______retail — and fast.【C7】______Forrester’s estimates, in 2010 e-commerce【C8】______for 5% of all retail sales. In 2012, Forrester thinks e-commerce could have an 8% share.
    One recent factor is that online shopping promises【C9】______to price-sensitive consumers. "The recession is definitely【C10】______more consumers to do their homework before they go and complete a(n)【C11】______," says Forrester analyst Sucharita Mulpuru.
    E-commerce is also somewhat protected because online shoppers【C12】______to be wealthier: about half of all online shopping is done by households that earn more than $75,000 per year, even though they’re just about a third of all households with Internet【C13】______.
    【C14】______not all Internet companies are set to benefit【C15】______. Last month, e-commerce giant eBay【C16】______its first-ever quarterly revenue decline,【C17】______Amazon reported a sales surge of 18%.
    Smaller players are particularly【C18】______risk. "There are some pretty vicious (恶意的) wars as companies go online to get market shares," says Mulpuru. "The【C19】______I have is that we could go back down the spiral (螺旋) of death from 2001 and 2003, when companies would under-price themselves【C20】______thinking about profitability (盈利)."
【C5】
选项 A、entire
B、intensive
C、overall
D、decisive
答案C
解析 语义衔接题。O．5％drop是数量的下降，71 retail sales也应指的是数量。overall作定语时指“总的”，强调包括一切的，overall retail sales指“零售总额”，符合此处语义，故答案为[C]overall。entire作定语时指“全部的”，强调的是某个事物的整体性，后面一般接单数名词，与retail sales不符，故排除[A]entire。文中未提到集约性和决定性的零售，故排除[B]]intensive“加强的，集约的”和[D]decisive“决定性的”。
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大学英语四级

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