首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The Function of Adverts Most people would protably agree that many individual consumer adverts function on the level of the
The Function of Adverts Most people would protably agree that many individual consumer adverts function on the level of the
admin
2013-01-28
51
问题
The Function of Adverts
Most people would protably agree that many individual consumer adverts function on the level of the daydream. By picturing quite unusually happy and glamorous people whose success in either career or sexual terms, or both, is obvious, adverts construct an imaginary world in which the reader is able to make come true those desires which remain unsatisfied in his or her everyday life.
An advert for a science fiction magazine is unusually explicit about this. In addition to the primary use value of the magazine, the reader is promised access to a wonderful universe through the product-access to other mysterious and tantalizing worlds and epochs, the realms of the imagination. When studying advertising, it is therefore unreasonable to expect readers to decipher adverts as factual statements about reality. Most adverts are just too meager in informative content and too rich in emotional suggestive detail to be read literally. If people read them literally, they would soon be forced to realize their error when the glamorous promises held out by the adverts didn’t materialize.
The average consumer is not surprised that his purchase of the commodity does not redeem the promise of the advertisement, for this is what he is used to in life: the individual’s pursuit of happiness and success is usually in vain. But the fantasy is his to keep; in his dream world he enjoys a "future endlessly deferred".
The Estivalia advert company is quite explicit about the fact that advertising shows us not reality, but a fantasy; it does so by openly admitting the daydream but in a way which insists on the existence of a bridge linking daydream to reality-Estivalia, which is "for daydream believers", those who refuse to give up trying to make the hazy ideal of natural beauty and harmony come true.
If adverts function on the daydream level, it clearly becomes inadequate to merely condemn advertising for channeling readers’ attention and desires towards unrealistic, paradisiacal(天堂似的)nowhere land. Advertising certainly does that, but in order for people to find it relevant, the Utopia(乌托邦)visualized in adverts must be linked to our surrounding reality by a causal connection.
Why does the consumer accept the daydream in adverts?
选项
A、Because the consumer enjoys a "future endlessly deferred".
B、Because the consumer enjoys up trying to make his dream come true.
C、Because the Utopia is visualized in adverts.
D、Because his purchase of the commodity does not redeem the promise of the advertisement.
答案
A
解析
根据文章第三段最后一句话:But the fantasy is his to keep;in his dream world he enjoysa“future endlessly deferred.”他需要保留一些幻想;在他的梦想世界里,他可以沉浸在没有尽头的未来里面。
转载请注明原文地址:https://kaotiyun.com/show/weLd777K
本试题收录于:
职称英语理工类A级题库职称英语分类
0
职称英语理工类A级
职称英语
相关试题推荐
ScientistsDevelopWaysofDetectingHeartAttackGermanresearchershavecomeupwithanewgenerationofdefibrillators(除颤
MobilePhonesMobilephonesshouldcarryalabeliftheyprovedtobeadangeroussourceofradiation,accordingtoRobertBell,
Thepassageindicatesthatancienttreatmentsforinjuryanddiseasewere______.WhichofthefollowingstatementsisNOTtrue
Efficientairservicehasbeenmadeavailablethroughmoderntechnology.
Humanfacialexpressiondifferfromthoseofanimalsinthedegreetowhichtheycanbedeliberatelycontr011edandmodified.
HowcanwebestdescribethepopularityofShakespeare’sworksamongtheEnglishspeakingpeople?Whatisthemoststrikingfea
EnglishandEnglishCommunityThereisnodenyingthatEnglishisausefullanguage.ThepeoplewhospeakEnglishtodaymake
EnglishandEnglishCommunityThereisnodenyingthatEnglishisausefullanguage.ThepeoplewhospeakEnglishtodaymake
TooLatetoRegretItWhenIwasajunior,Imetasecond-yearstudentinmydepartment.Hewasn’ttallorgood-looking,buthe
Wewereastonishedtohearthattheirfootballteamhadwonthechampion.
随机试题
在美国,医生所开的药物处方中都不包含中草药。有人说,这是因为中草药的药用价值仍然受到严重质疑。其实真正的原因不是这样的。一种药物,除非由法定机构正式批准可用于相关医学处置,否则不允许上市。一种药物要获得法定机构的批准,一般要耗费200万美元,只有专利获得者
关于胰岛素治疗,下列哪项是不正确的
关于月经的描述正确的是
下列除哪项外,以下均有脉气紧张之感觉()
关于破坏环境资源保护罪,下列哪些选项是正确的?()
已知某项目设备购置费为2000万元,设备购置费率为5%,建筑安装工程费800万元,工程建设其他费用400万元,若该项目基本预备费率为12%,则基本预备费为()万元。
生产同类产品的甲公司与乙公司某日签订协议,约定甲公司的产品只销往西北、华北和华东地区,乙公司的产品只销往西南、华中和东北地区。根据《反垄断法》的规定,这种签订协议的行为属于()。
略述古罗马帝国时期文化的主要特征。
(2014下集管)系统集成公司A为保险公司B开发非核心业务系统,项目开发过程中客户常常提出一些新的要求,如界面上的按钮位置、业务流程上的更改。以下项目经理的做法中,______是正确的。
请根据下图所示网络结构回答下列问题。如果将172.0.35.128/25划分3个子网,其中第一个子网能容纳55台主机,另外两个子网分别能容纳25台主机,要求网络地址从小到大依次分配给3个子网,这3个子网的掩码分别为________、________和
最新回复
(
0
)