首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sel
admin
2013-01-20
37
问题
Forget football. At many high schools, the fiercest competition is between Coke and Pepsi over exclusive "pouring rights" to sell on campus. But last week Jeffrey Dunn, president of Coca-Cola Americas, called a timeout: Coke’s machines will now also stock water, juice, and other healthful options—even rival brands and their facades will feature school scenes and other "noncommercial graphics" instead of Coke’s vivid red logo. "The pendulum needs to swing back" on school-based marketing, said Dunn.
Coke’s about-face—particularly the call to end the exclusive deals that bottlers make with school districts—comes amid rising concern over kids’ health. American children are growing ever more obese and developing weight-related diseases usually found in adults. While inactivity and huge helpings factor heavily, a recent study in the Lancet fingered soda pop as a likely culprit. Communities—and legislators—are already on the case. Last year, for instance, parents in Philadelphia detailed a proposed contract with Coca-Cola that would have netted the school system $43 million over 10 years. And in a searing report to Congress last month, the U. S. Department of Agriculture recommended that all snacks sold in schools meet federal nutrition standards (the requirements are loose enough that Snickers bars qualify),
Spare change? Activists hope Coke’s capitulation will help curb commercialism in schools altogether. From ads on Channel One, which broadcasts current-affairs programs on classroom TVs, to middle-school math texts that cite Nike and other brand-name products in their word problems, to company-sponsored scoreboards on football fields, American pupils are bombarded. But Andrew Hagelshaw, executive director of the Oakland, Calif.-based Center for Commercial-Free Public Education, views Coca-Cola’s policy shift as a "partial victory". Schools sign contracts with local bottlers; the parent company can only urge them to back off. Moreover, Coke’s machines will remain in place, although with healthier options.
And don’t expect teenagers to suddenly swear off the stuff—or school districts to give up the revenue. At Wheeler High School in Marietta, Ga., where students arrive before 7 a. m. and stay as late as 11 o’clock at night, they rely on the machines. And the $50, 000 in annual vending revenues have enabled Principal Joe Boland to refinish the gym floor, install a new high-jump pit, and pay $7, 000 for two buses. "If someone made an offer to me to take the machines out, I’d consider it," says Boland. "But nobody’s offering me any money."
Last week Jeffrey Dunn, president of Coca-Cola Americas, made an important decision to ______.
选项
A、defend its red logo on a still larger scale
B、agree m negotiate with Pepsi over new terms
C、modify its sales engineering at high schools
D、give up its exclusive "pouring rights" on campus
答案
D
解析
转载请注明原文地址:https://kaotiyun.com/show/wj2O777K
0
考博英语
相关试题推荐
Itistheinteractionbetweenpeople,ratherthantheeventsthatoccurintheirlivesthatarethemainlocusofsocialpsychol
Perhapsthemostinterestingthingaboutthephenomenonoftaboobehaviorishowitcanchange【1】theyearswithinthesamesocie
Thegreatestresultsinlifeareusuallyattainedbysimplemeans,andtheexerciseofordinaryqualities.1.Thecommonlifeof
Weacceptanybodyregardless______nationality.
Manyinstructorsbelievethataninformal,relaxedclassroomenvironmentis【1】tolearningandinnovation.Itisnotuncommon
AbudgetapprovedbytheEuropeanParliamentfortheEuropeanEconomicCommunitywasdeclaredadoptedTuesdaydespiteopposition
AbudgetapprovedbytheEuropeanParliamentfortheEuropeanEconomicCommunitywasdeclaredadoptedTuesdaydespiteopposition
Therelationshipbetweentechnologyanddevelopmentiscomplicated.Attimesthenegativefeaturesoftechnologyseemto______th
Thedifferencebetweenaliquidandagasisobvious【l】theconditionsoftemperatureandpressurecommonlyfoundatthesurface
随机试题
Access操作题 在Access2010数据库中,有如下图3所示“专业成绩表”数据表,根据所学知识回答下列问题。 从专业成绩表中查询所有学生的姓名和专业成绩,利用的是________运算。
车辆通过铁道路口时,应用低速挡安全通过,中途不得换挡,以避免发动机熄火。
GPSChildLocatorLetsParentsKnowTheirWhereaboutsChildrenmaynotlikeitbutaBritishtechnologyfirmhasinventedan
代位继承适用的范围包括()
规划环境影响评价技术导则包括()。
含肉25%,蔬菜干75%的汤料,加水后即可食用
甲公司为一大型生产制造企业。甲公司2×15年发生的与资产减值相关的事项如下。(1)甲公司主要从事M产品的生产和销售。M产品生产线由专用设备A、B和辅助设备C组成。生产出M产品后,经包装车间设备D进行整体包装后对外出售。除生产M产品外,设备A、B、C无其他
婴儿的喂养过程应注意
在直接标价法下,如果一定数额的外国货币比以前换得较多的本国货币,则说明()。
应聘信说明:假设你是李雷,得知AMD公司招聘行政助理,给人力资源部经理SteveBush写一封应聘信。内容:1.7月份即将从清华大学毕业,行政管理专业;2.大学期间成绩优异,善于与人沟通;3.希望能有机会到AM
最新回复
(
0
)