首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
考研
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a
admin
2015-08-29
70
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are【C1】______a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’【C2】______to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are【C3】______at fractions.
Consumers often struggle to realise,【C4】______, that a 50% increase in【C5】______is the same as a 33% discount in price. They【C6】______assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a【C7】______pack than when it carried an equivalent discount.
This numerical blind【C8】______remains even when the deal【C9】______favours the discounted product In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%【C10】______the price. The discount is【C11】______the better proposition, but the experiment shows the supposedly clever students viewed them as【C12】______.
Marketing types can draw lessons【C13】______just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more【C14】______to talk about the number of extra miles per gallon it does,【C15】______the equivalent percentage fall in fuel【C16】______.
There may be lessons for officials who【C17】______prices too. Even well-educated shoppers are easily【C18】______. Sending everyone back to school for maths seems out of the question.【C19】______more prominently displayed unit prices in shops and advertisements would be a great【C20】______.
【C3】
选项
A、quick
B、skillful
C、dumb
D、weak
答案
D
解析
由第4段可知打折实际上是更省钱的,但人们不爱打折爱赠品,此处说明原因。空格后的fractions本指“分数”,这里引申为算术,故填入D项weak“弱的”,指大部分人不擅长数学。
转载请注明原文地址:https://kaotiyun.com/show/wszZ777K
0
考研英语一
相关试题推荐
Researchershavestudiedthepoorasindividuals,asfamiliesandhouseholds,asmembersofpoorcommunities,neighborhoodsand
"Ifwewanttobecomeastrongeconomyagain,thebestthingwecandoishaveaneducatedworkforce."FewwouldobjecttoU.S.
Let’snotmincewords;collegecanbetough.Accordingtoa2007studybytheAmericanCollegeHealthAssociation,43percen
Humansareuniqueintheextenttowhichtheycanreflectonthemselvesandothers.Humansareableto【C1】______.tothinkinab
Humansareuniqueintheextenttowhichtheycanreflectonthemselvesandothers.Humansareableto【C1】______.tothinkinab
Humansareuniqueintheextenttowhichtheycanreflectonthemselvesandothers.Humansareableto【C1】______.tothinkinab
Humansareuniqueintheextenttowhichtheycanreflectonthemselvesandothers.Humansareableto【C1】______.tothinkinab
Thoughhardlyasunwelcomeasdeathortaxes,collegeentranceexamsarejustasinevitableandalmostasdreadedbyhighschool
随机试题
管理心理学是用科学的方法改进管理工作的学科,它研究管理活动中人的社会心理活动及其
Thetwosistersareverymuch______;Icannevertellthemapart.
下列不是糖异生的关键酶的是
【2013专业知识真题下午卷】火灾报警控制器容量和每一总线回路所连接的火灾探测器和控制模块或信号模块的地址编码总数,宜留有一定余量,以下哪个选择符合规范规定?()
对待积极风险的应对策略是()。
下列关于可转换公司债券(不考虑发行费用)的会计处理中,正确的有()。
关于持续的质量改进,下列说法正确的有()。
社会信息系统的特点是什么?
AnearthquakehitKashmironOct.8,2005.Ittooksome75,000lives,【C1】______130,000andleftnearly3.5millionwithoutfood
Whichchartshowsthecompany’sprofits?
最新回复
(
0
)