首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Despite the web, we watch more television than ever. In the chaos of today’s media and technology brawl—iPod vs. Zune, Googl
Despite the web, we watch more television than ever. In the chaos of today’s media and technology brawl—iPod vs. Zune, Googl
admin
2021-06-15
35
问题
Despite the web, we watch more television than ever.
In the chaos of today’s media and technology brawl—iPod vs. Zune, Google vs. Yahoo, Windows vs. Linux, Intel vs. AMD—we can declare one unlikely winner. Standing tall in a field of new tech wonders, it’s a geezer technology that are invented in the 1920s and commercialized in the 1940s, and it’s still more powerful than any thing created since. 【T1】
As you try to figure out where consumer infotech is going, and what it means for society, remember this big, central reality; People just want more television.
If you doubt it, look at today’s biggest news in tech. It continually centers on new ways to bring consumers the thing they crave above all else. 【T2】
Sony flooded the recent Consumer Electronics Show with products that put Internet video on your TV set, as did almost every other consumer electronics company. At the simultaneous Macworld Expo, Apple chief Steve Jobs introduced Apple TV, which does the same thing
. Verizon said it will soon offer live TV on cellphone screens. It will also sell full-length programs for viewing whenever you want. Put it all together, and we have achieved a nirvana that didn’t exist even a year ago: unlimited television available 24/7 on every screen you own.
It’s no surprise, of course. 【T3】
Ever since the basic facts of steadily multiplying processor power and bandwidth became apparent, seers have confidently predicted this day. They just as confidently predicted what it would mean; traditional television’s demise
. Once the World Wide Web appeared in the mid-1990s, the future looked very clear. Boring old TV, the scheduled programs that come to you through a coaxial cable or satellite dish or antenna, would fade away.
【T4】
Which is exactly the opposite of what has happened. Despite many Net Age alternatives, we Americans today watch more boring old TV than ever, which is saying something.
How can that be? My theory is the Two-Liter Coke Principle. The Coca-Cola company discovered long ago that if it could get people to bring home bigger bottles of Coke, those people would drink more than they used to. Just getting more Coke in front of them increased their consumption. It seems to be the same with TV. Put more of it in front of people—over 100 channels in many homes—and people will watch more.
Seen from this perspective, the latest announcements of new TV-related technology look simply like additional ways to put more TV in front of American consumers. The supposed threat from the Internet was that we’d cut back on TV as we spent more time on MySpace or in Second Life. We may well spend more time on such new Net attractions, but we’re unlikely to take that time away from video viewing. We’re more likely to cut back on things we consider less important, like sleep.
【T5】
No one has evaluated TV better than the great New Yorker essayist E. B. White, who in 1938 wrote, "We shall stand or fall by television, of that I am sure. "
We still don’t know which it will be, but his assessment looks truer than ever.
【T1】
选项
答案
当你设法弄清消费信息技术将向何处发展以及这对社会意味着什么时,要记住这个重要的核心事实:人们只是想看更多的电视节目。
解析
转载请注明原文地址:https://kaotiyun.com/show/xDTO777K
0
考博英语
相关试题推荐
Aperson’scalorierequirementsvary______hislife.
Americahasnowadoptedmore______European-styleinspectionsystems,andtheincidenceoffoodpoisoningisfalling.
Inspiteofthe______economicforecasts,manufacturingoutputhasrisenslightly.
消除贫困是当代世界的重大课题。发达国家应该从提供资金、减免债务、转让技术、平等贸易等方面,支持和帮助发展中国家振兴经济、提高人民的生活水平,这也符合发达国家的长远利益,各国经济共同增长和普遍繁荣是人类努力的方向。
Childrentendto______whileplaying,eveniftheymakeapromisebefore.
Thoughnotbiologicallyrelated,friendsareas"related"asfourthcousins,sharingabout1%ofgenes.Thatis【C1】______astudy
Shewasextremelylucky;whenhergreat-uncledied,she______afortune.
ManyEuropeans______theContinentofAfricainthe19thcentury.
Theyhadtofaceuptoinnumerable______beforetheyachievedtheirgoal.(2006年中国矿业大学考博试题)
Aroundtheworldmoreandmorepeoplearetakingpartindangeroussportsandactivities.Ofcourse,therehavealwaysbeenpeop
随机试题
Apgar评分判断新生儿临床恶化的顺序是
下列选项,哪项中含有保护期限不受时间限制的知识产权?()
简述深静脉置管术的适应证。
下列不符合非感染性内膜炎的描述是
生化药物的鉴别试验常以标准品或对照品作阳性对照,目的是
患者女,40岁,“宫颈糜烂”手术治疗后,为病人提供护理内容正确的是
特别适合用于与不易见面的家长联系的书面联系形式是()。
省、自治、真辖市的人发代表大会常务委员会在本级人发代表大会闭会期间,经()通过,可以、罢免本级人民代表大会选出的个别全国人民代表大会代表。
一个运动队有多个队员,一个队员仅属于一个运动队,一个队一般都有一个教练,则实体运动队和队员的联系是
Youwillnowlistentoaconversation.Youwillthenbeaskedaquestionaboutit.Afteryouhearthequestion,youwillhave20
最新回复
(
0
)