首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences ha
admin
2010-01-15
75
问题
The rise of multinational corporations, global marketing, new communications technologies, and shrinking cultural differences have led to an unparalleled increase in global public relations or PR.
Surprisingly, since modern PR was largely an American invention, the U.S. leadership in public relations is being threatened by PR efforts in other countries. Ten years ago, for example, the world’s top five public relations agencies were American-owned. In 1991, only one was. The British in particular are becoming more sophisticated and creative. A recent survey found that more than half of all British companies include PR as part of their corporate planning activities, compared to about one-third of the U.S. companies. It may not be long before London replaces New York as the capital of PR.
Why is America lagging behind in the global PR race? First, Americans as a whole tend to be fairly provincial and take more of an interest in local affairs. Knowledge of world geography, for example, has never been strong in this country. Secondly, Americans lag behind their European and Asian counterparts in knowing a second language. Less than 5 percent of Burson-Marshall’s American employees know two languages. Ogilvy and Mather has about the same percentage. Conversely, some European firms have half or more of their employees fluent in a second language. Finally, people involved in PR abroad tend to keep a closer eye on international affairs. In the financial PR area, for instance, most Americans read the
Wall Street Journal. Overseas, their counterparts read the Journal as well as the Financial Times of London and The Economist, publications not often read in this country.
Perhaps the PR industry might take a lesson from Ted Turner of CNN (Cable News Network). Turner recently announced that the word "foreign" would no longer be used on CNN news broadcasts. According to Turner, global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.
What lesson might the PR industry take from Ted Turner of CNN?
选项
A、American PR companies should be more internationally minded.
B、The American PR industry should develop global communications technologies.
C、People working in PR should be more fluent in foreign languages.
D、People involved in PR should avoid using the word "foreign".
答案
A
解析
根据Ted Turner of CNN所声称的“…the word‘foreign’would no longer be used on CNN news broadcasts.According to Turner,global communications have made the nations of the world so interdependent that there is no longer any such thing as foreign.”,可见CNN的发展方向要放眼全世界,把世
转载请注明原文地址:https://kaotiyun.com/show/xDnK777K
0
专业英语四级
相关试题推荐
Inmanycountries,whenpeoplegivetheirname,theyrefertothemselvesusingtheirlastnameorfamilyname.IntheUnited
ThecultureoftheUnitedStatesisaWesterncultureoriginallyinfluencedbyEuropeancultures.Ithasbeendevelopedsince
Languagepervadessociallife.Itistheprincipalvehicleforthetransmissionofculturalknowledge,andtheprimarymeans
Languagepervadessociallife.Itistheprincipalvehicleforthetransmissionofculturalknowledge,andtheprimarymeans
PassageTwo(1)AmemberoftheClassof2010—whothisseasondonssyntheticcapandgown,listenstotheinspirationalwo
Boththecountryandthecityhavetheirownattractions.Wheredoyouprefertolive?Inthecityorinthecountry?Writeo
10GardenAve. EssexThePersonnelOfficerBelgianMedicoLtd.PO
【C1】______snakes,lizards,andcrocodiles,turtlesbelongtotheclassofanimalscalledreptiles.Theearliestfossilsrecogni
______moreattention,thekidcouldhavedonebetter.
Weather______,thepicnicwillbeheldasscheduled.
随机试题
下列各项,不属全国突发事件应急预案内容的是()
A、全身散在斑丘水疱疹B、感染性休克、惊厥、呼吸衰竭C、阵发性痉挛性咳嗽,吸气末鸡鸣样吼声D、发热、流涕、结合膜充血,口腔黏膜斑E、发热、全身皮肤充血、鸡皮样皮疹百日咳的临床特点
具有健脾利水、止汗安胎功效的药物是
急性菌痢的粪便化验结果为
经济学中的积累与消费之比属于( )。
长城是中国最宏伟的一项古代建筑工程、重要的军事防御体系,位于北京境内的是()。
恰同学少年,风华正茂;______,______。(毛泽东《沁园春.长沙》)
小学体育教学的目的是()。
设一个十进制整数为D>1,转换成十六进制数为H。根据数制的概念,下列叙述中正确的是______。A)数字H的位数≥数字D的位数B)数字H的位数≤数字D的位数C)数字H的位数<数字D的位数D)数字H的位数>数字D的位数
AIDS(AcquiredImmuneDeficiencySyndrome)isafataldiseasethatdestroystheimmunesystem.MorethanfouroutoffiveAIDSc
最新回复
(
0
)