2. 外语
  3. A soap is a popular television drama serial (连续剧) about the daily lives and problems of a group of people. The stories make TV v

A soap is a popular television drama serial (连续剧) about the daily lives and problems of a group of people. The stories make TV v

admin2009-01-15  37
问题     A soap is a popular television drama serial (连续剧) about the daily lives and problems of a group of people. The stories make TV viewers laugh, cry and wait to see what happens next. Thus, viewers would come.
    For some soap fans, it is like the end of the world when "Another World" ends after 35-year run. That’s because soaps these days can’t satisfy devoted viewers. Altogether, daily viewers have decreased from 69.6 million to 48.8 million since 1991. For instance, ABC’s "All My Children" drew 8.3 million in 1991, now 4.5 million.
    One reason is that soaps are difficult in an era marked by various electronic games. Girls who used to watch daytime dramas with their mothers now go to their rooms where they can watch cable on their own TV set, or play video games, or wander on the Internet. Besides, the audience was too old, at 47 on average(平均). TV stations have to get the right viewers because women, from 18 to 49, have the income to buy the things pushed by advertisers. It’s gotten to the point where it’s financially (经济上) driven.     But networks aren’t about to drop soaps, as long as advertisers like them so much. It’s very efficient and cheap to add heavily a number of ads. On the other hand, there’s not much to replace them. Talk and other shows have a bad record, and they don’t reach a concentrated female audience. The channels believe that they will attract younger viewers, the next generation(一代人) of soap watchers, by starring new characters and putting in fresh blood into plot(情节) lines. There is no secret. People want a good story.
选项 A、advertisers and faithful viewers need it
B、other TV shows are much better and going to beat the soap
C、there are various ways of enjoyment
D、the young generation don’t like soaps
答案D
解析 分析全文，[A]、[B]、[C]都是肥皂剧产业不得不更努力来吸引观众的原因，而选项[D]刚好与文章的说法完全相反，所以选项[D]为正确答案。
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