首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
•You will hear a business presentation about 3 simple selling tactics. •As you listen, for questions 1—-12, complete the notes,
admin
2010-01-31
86
问题
•You will hear a business presentation about 3 simple selling tactics.
•As you listen, for questions 1—-12, complete the notes, using up to three words or a number.
•You will hear the recording twice.
SELLING TACTICS
NOTES
Business Presentation
Pay Attention to Getting Attention
1. A major obstacle of selling things is that your sales message will be______ Three proven ways you can capture a prospect’s attention quickly:
2. Make a______
3. Emphasize the ______
4. Trigger Your Customer’s
Emphasize the Human Relationship
5. Prospective customers are more receptive to buying from a real person than from ______
Tip:
6. Sell yourself to make prospective customers ______ with the selling process,
7. Sell your company and its history of producing results to make prospective customers confident of your ability to deliver ______
Trigger Your Customer’s imagination
8. Convert the benefits delivered by your product or service into
9. Put your prospect in the picture by dramatizing what it feels like to be
10. Be ______
11. If you promote a business opportunity, describe what it feels like to be at home working ______
Tip:
12. Be sure your word pictures are dramatizing benefits and ______
M: Good morning everyone and welcome. Thanks for coming. My name is Bob Leduc. Today I will talk about some selling tactics. The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business—regardless of what you sell, how you sell or where you sell it.
1. Pay Attention to Getting Attention Can you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can’t, including your prospective customers. That% because they automatically ignore the steady stream of advertising directed at them. This illustrates a major obstacle you need to overcome before you can sell anything. You have to get your prospect’s attention—and get it fast—or your sales message will be ignored. Here are 3 proven ways you can capture a prospect’s attention quickly, Make a dramatic statement: Example: "Even My Doctor Uses These Health Products" I Surprise your prospects with something unexpected: Example: "Try our service without charge for one month; why aren’t you making six figures?" And I’d like to tell you a tip: Include attention getting headlines on all your web pages. Many visitors arrive at a web page then immediately click away—unless something instantly catches their attention.
2. Emphasize the Human Relationship Prospective customers are more receptive to buying from a real person than from an impersonal company. Look for ways to create a personal relationship with your prospective customers. For example: If you sell face to face, spend some time early in the soiling process getting to know a little about your prospects and letting them get to know you. If you sell online or in some other way where you don’t talk with prospects, include some information about you in your presentation. What you say about yourself will have the greatest impact if it highlights why you are uniquely qualified to provide what your customer wants. And there is a tip. Sell yourself to make prospective customers comfortable with the selling process. But sell your company and its history of producing results to make prospective customers confident of your ability to deliver what you promise.
3. Trigger Your Customer’s Imagination Convert the benefits delivered by your product or service into vivid word pictures. Then put your prospect in the picture by dramatizing what it feels like to be enjoying those benefits. Be specific. If you sell financial products, describe what it feels like to enjoy an affluent living without debt. If you sell boats, describe what it feels like cutting through the waves with your friends onboard. If you promote a business opportunity, describe what it feels like to be at home working without a boss, And I’d like to introduce a tip. Be sure your word pictures are dramatizing benefits and not describing features. People don’t really care about the new high-tech insulation used in their beverage cooler (a feature). They just want to be able to enjoy ice cold beverages all day long on a hot day (the benefit). These 3 selling tactics produce sales by responding to normal human behavior. Use them in your web pages, sales letters and personal presentations. The volume of business they produce will surprise you.
选项
答案
WITHOUT A BOSS
解析
转载请注明原文地址:https://kaotiyun.com/show/xJOd777K
本试题收录于:
BEC高级听力题库BEC商务英语分类
0
BEC高级听力
BEC商务英语
相关试题推荐
Whatdoesthemansayabouthisbusiness?
Whatarethelistenersaskedtodo?
Whatarethelistenersaskedtodo?
Whatistheman’sbusiness?
Whatistheman’sbusiness?
随机试题
在计算企业应纳税所得额时,可以加计扣除的项目是_________、__________、__________、________。
进入第二产程的主要标志是
程序,即程序文件,是为进行某项活动所规定的途径。()
物质的量为10.0mol的某一单原子理想气体,在被压缩的过程中,外力对它做功为2.09×102J,使其温度升高1.00℃,则此过程中气体的内能增量和吸收的热量分别为()。
()适用于向国内外宣布重要事项或者法定事项。
试全面比较连续分配和离散分配方式。
根据解释的效力,可以把刑法解释分为()(2014年一专一第2题)
党的十八大提出全面建成小康社会的目标,既有质的要求,也有量的指标。这一目标的制定充分说明()
在窗体上画一个名称为Dirl的目录列表框,一个名称为File1的文件列表框。当改变当前目录时,文件列表框中同步显示目录列表框中当前被打开目录中的文件,则所使用的事件过程是()。
Manychildrenfirstlearnthevalueofmoneybyreceivinganallowance.Thepurposeistoletchildrenlearn【C1】______experienc
最新回复
(
0
)