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  3. Silly Question, Brilliant Answers Several years ago, Masaru Ibuka, the chairman of Sony, was at a company planning meeting.

Silly Question, Brilliant Answers Several years ago, Masaru Ibuka, the chairman of Sony, was at a company planning meeting.

admin2019-04-07  70
问题                     Silly Question, Brilliant Answers
    Several years ago, Masaru Ibuka, the chairman of Sony, was at a company planning meeting. Suddenly he had a brilliant idea. He stopped the meeting and asked everyone present what would happen if Sony removed the recording function and speaker and sold headphone with a tape player instead. Almost everyone thought he was crazy. Still, Ibuka kept thinking about his idea and worked at refining it. The result, of course, turned out to be the wildly successful Sony Walkman.
    Good ideas often start with a really silly question. Bill Bowerman was making breakfast one day. As he stood there making waffles(华夫饼干)for his son, he wondered what would happen if he poured rubber into his waffle iron. Later, he tried it and the result looked something like the bottom of most sports shoes we see today. Still, when he took this idea to several existing shoe companies, he was literally laughed at. In fact, every single company turned him down. Though rather discouraged, Bowerman persevered and went on to form his own company, making NIKE athletic shoes.
    Sometimes good ideas grow out of frustration. When Fred Smith was a student at Yale University, he had some paperwork that he needed to have delivered across the country the next day. Fred was amazed to find out that overnight delivery was impossible. He sat for a long while wondering why. Why couldn’t there be a reliable overnight mail delivery service? He decided to design one. Fred did that and turned his design into a class project. His business professor gave him only a " C " for his efforts. However, Fred was not through. He refined the ideas in that class project and eventually turned them into one of the first and most successful overnight mail services in the world—FedEx.
    We know today, of course, that each of these ideas led to an incredibly successful product or service that has changed the way many of us live. The best questions are usually open-ended and are often silly. Children aren’t afraid to ask such questions, but adults frequently are. Think how different the world might be if people never asked " silly" questions!
Question 66—70
Answer the following questions according to the passage.
Why did Fred think of designing overnight delivery?
选项
答案Because he wanted some paperwork to be delivered across the country the next day．
解析 (文中第三段提到“When Fred Smith was a student at Yale University，he had some paper—work that he needed to have delivered across the country the next day．”，由此可知Fred之所以有创设隔夜快递的想法是因为他希望第二天能将他的文书邮寄到目的地。)
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