2. 考研
  3. Advertising is a form of selling. For thousands of years there have been individuals who have tried to 【B1】______ others to buy

Advertising is a form of selling. For thousands of years there have been individuals who have tried to 【B1】______ others to buy

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问题     Advertising is a form of selling. For thousands of years there have been individuals who have tried to 【B1】______ others to buy the food they have produced or the goods they have made or the services they can 【B2】______ .
    But in the 19th century the mass production of goods 【B3】______ the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that 【B4】______ the development of the railway and highway made person-to-person selling too slow and expensive. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through 【B5】______ possible.
    The objective of any advertisement is to convince people that it is in their best 【B6】______ to take the action the advertiser is recommending. The action 【B7】______ be to purchase a product, use a service, vote for a political candidate, or even to join the Army.
    Advertising as a 【B8】______ developed first and most rapidly in the United States, the country that uses it to the greatest 【B9】______ . In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or 【B10】______ 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product 【B11】______ advertising.
    【B12】______ advertising brings the economics of mass selling to the manufacturer, it produces benefits for the consumer 【B13】______ . Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far 【B14】______ than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally, advertising 【B15】______ for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.
选项 A、request
B、oblige
C、affect
D、persuade
答案D
解析 persuade sb. to do sth.劝告某人做某事。
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