首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Advertising Effect The important factor to consider The【L31】________that customers must travel affects the probability that
Advertising Effect The important factor to consider The【L31】________that customers must travel affects the probability that
admin
2022-03-30
91
问题
Advertising Effect
The important factor to consider
The【L31】________that customers must travel affects the probability that they will buy the product.
Methods of communication
Advertising slogans are easier to remember if there is a【L32】________played with them.
Mandy’s Candy Store appeals to people’s sense of【L33】________to draw in customers.
To an ad campaign for digital products, it is【L34】________that is extremely important. Effect on your product sales
The customer’s【L35】________after he or she experiences the ad is most important.
Marketing strategies
On international flights, it is wise for advertisements to be displayed in the common 【L36】________of most passengers.
Very few young people buy【L37】________
The UNESCO website would be a good place to advertise for companies aiming to improve the 【L38】________
One good location to place ads for suntan lotion is the【L39】________
A good scene for a water purification commercial would be wonderful sights of a 【L40】________
【L39】
Hello class, and welcome back to Marketing Strategies. This week I will expand upon last week’s lecture by talking about factors you should consider when creating advertising materials and the effects they can have on your product sales.
Lesson one: limit your advertising to the geographic area of your target market. Though you may have a product that people want in a large area,
the distance that customers are willing to travel is a significant factor
in their choice of where to purchase that product. Take this example — if you are really hungry and decide you want a burrito, would you choose the restaurant that is a block from your apartment, or the one that is just as good —or even slightly better — across town? Of course, you’ll pick the closer restaurant.
Next, there’s the method of communication to your target market. How do you decide among radio ads, TV commercials, fliers, or even word of mouth? While we often think of the visual presentation of ads, there is much more to advertising than the look. Studies show that consumers are much more likely to remember
advertising slogans if there is also a sound played.
Did you know that your sense of smell is closely linked with memory? Think about Mandy’s Candy Store up the road. Every time you walk past it, you can just smell the chocolate, right? I bet you can almost smell it now. Just mentioning the name
brings about the smell memory
and in turn a chocolate craving. What better way to sell chocolate bars?
Obviously sometimes appealing to the senses isn’t the most practical way to advertise. For example, it is a good idea to come up with a marketing strategy that adapts to the product, especially digital products.
The flexibility of this kind of product is extremely important,
so it is very common for advertisers to form one single layout for all of their ads — the visual, the medium, even the majority of the content — and simply update the ad each time they come out with a new version. Remember, advertising is all about stirring up the right feeling in your potential customers, whether by stimulating the senses, appealing to intellect, and so on.
Once the customer experiences the ad, the important thing is his or her reaction.
Someone could love the ad you made, but unless he or she considers buying the product, you have failed to get the reaction you were looking for.
So once you have successfully reached your target customer and you have his or her business, often you will want to expand to a larger market. More often than not, the same marketing strategies you used in your small campaign may not work for a larger audience. The larger you scale your product, the more factors you must consider. For instance, Apple operates worldwide, so they must tailor their advertising for each market they enter. Often you’ll see Apple ads on international flights that appear not only in English, which is the lingua franca of most regions,
but also in the native language of the majority of passengers.
I travelled to Russia last week, and it was really interesting to see the same Nike ad that I have seen a hundred times — except this time it was in Russian!
Okay, going back to the medium of the advertisement, even after choosing to create print ads (instead of radio announcements, television commercials, etc.) there is more to consider. If you print your ad in a newspaper, it will be read by a far different audience than if you print your ad in a popular magazine. Would you put an ad for the new Justin Bieber album in a newspaper? Probably not, because that product is most suitable for youths. Let’s face it — do you know
anyone under the age of 25 that buys a newspaper?
No!
Now let’s try a few strategy exercises. Imagine you are a company that is
aiming to improve the environment
by making products that reduce human waste. How would you advertise your product? Clearly, it would send the wrong message if you put up fliers or other materials that cause lots of waste paper. Consider instead putting commercials on the Health Channel, or buying ad space on websites like UNESCO.
Or here’s another example: What is one great place to advertise suntan lotion?
How about a swimming pool?
It has the exact group of people that need the product.
Alright, one last thing. Let’s say you’re filming a commercial for a water filter pitcher. What would be good scenery to use for the background? Think about somewhere calm and relaxing with clean, fresh water. Can’t you see how much more effective a commercial with the beautiful scenery and
flowing rivers of a national park
would be than, say, water dripping from a tap?
So to wrap things up today, think about the geography of your target market, the type of marketing material you should use, and the most effective way to appeal to the customer in order to make a successful ad campaign. That is all I have for you all today. Make sure to read through chapter 8 for Monday if you have not done so already. OK, now I’d be happy to answer any questions you may have...
选项
答案
swimming pool
解析
本题询问刊登防晒霜(suntan lotion)广告的一个理想之地。录音中提供了一个选择,即游泳池(swimming pool),并解释了这里有需要该产品的特定的目标群体(the exact group of people)。故空格处填入swimming pool。
转载请注明原文地址:https://kaotiyun.com/show/xS8O777K
本试题收录于:
雅思听力题库雅思(IELTS)分类
0
雅思听力
雅思(IELTS)
相关试题推荐
UsingNOMORETHANTHREEWORDSanswerthefollowingquestions.Writeyouranswersinboxes24-27onyouranswersheet.Whata
ReadingPassage3hassevenparagraphsA-G.FromthelistofheadingsbelowchoosethemostsuitableheadingsforparagraphsB
Classifythefollowingstatementsasrepresenting(A)thewriter’sfearsabouttheHumanGenomeProject(B)otherpeople’sfearsa
Completetheflowchartbelow.ChooseNOMORETHANONEWORDfromthepassageforeachanswer.DuringtheassemblyoftheSurveyo
CommunicatingStylesandConflictKnowingyourcommunicationstyieandhavingamixofstylesonyourteamcanprovideapositiv
YouwantthepersonyouarecallingintheUKtopayforthecall.Youwanttofindoutaperson’sphonenumberintheUK.
Thelecturersaysthatanessayislike______toaspecificquestion.Considertheeffectsofdivorceonchildren.
ChooseTWOletters,A-E.WhatTWOpiecesofadvicedoesthespeakergiveaboutpainting?APutaheaterintheroom.BWashbr
Akendale定位句为“235AkendaleRoad.A-K-E-N-D-A-L-E.”。本题的考查点除了地点的基本拼写之外,还需要能够排除与正确答案相关联的出现过的其他地点(ArdaleRoad)的干扰信息。
ricky45本题有关这位男士的邮箱。录音原文It’s…提示其后为答案。
随机试题
在“两权三层”的财务治理结构框架中,“三层”指的是()
关于X线影像放大的叙述,错误的是
水痘的高发季节是()
《招标拍卖挂牌出让建设用地使用权规定》规定,投标人少于()人的,出让人应当终止招标活动。
根据以下资料回答下列题:某区财政部门为加强会计职业道德建设,组织本系统会计人员进行会计职业道德教育。为了使教育工作更具针对性,财政部门就会计职业道德规范的内容等分别与会计人员李丽、赵红、陈强等人座谈。现摘录3人的观点如下:(1)李丽
甲公司为上市公司,适用的所得税税率为25%,按净利润的10%提取法定盈余公积。甲公司在编制2010年度财务报告时,发现2009年12月入账的一项无形资产未进行摊销。该项无形资产的初始入账价值为24000万元,预计使用寿命为10年,采用直线法进行摊销。
我国股份有限公司发行境内上市外资股一般采取配售的方式,承销商可以将所承销的股份以议购方式向特定的投资者配售。( )
以下对目标管理法的描述中,正确的是()
“小协约国”
______________(和猴子的大脑相比,人脑的特殊性在于)thecomplexsystemwhichenablesachildtoconnectthesightandthefeelof,say,ateddybe
最新回复
(
0
)