首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
Book Value A Older people in particular are often taken aback by the speed with which the Internet’s "next big thing" can cease
Book Value A Older people in particular are often taken aback by the speed with which the Internet’s "next big thing" can cease
admin
2011-01-14
26
问题
Book Value
A Older people in particular are often taken aback by the speed with which the Internet’s "next big thing" can cease being that. It even happens to Rupert Murdoch, a septuagenarian me dia mogul. Two years ago he bought MySpace, a social-networking site that has becomed the world’s largest. The other day, however, Mr Murdoch was heard lamenting that MySpace appears already to be last year’s news, because everybody is now going to Facebook, the second-largest social network on the web, with 31 million registered users at the last count Facebook was started in 2004 by Mark Zuckerberg, a student at Harvard and not even 20 a the time, along with two of his friends. The site requires users to provide their real names and e-mail addresses for registration, and it then links them up with current and former friend., and colleagues with amazing ease. Each Facebook ,profile" becomes both a repository of each user’s information and photos, and a social warren where friends gossip, exchange messages and "poke" one another.
B Facebook is generating so much excitement this summer that bloggers are likening Mi Zuckerberg to Steve Jobs, the charismatic boss of Apple, and calling his company "the nex Google" on the assumption that a stock market listing must be imminent. It may be. Mr Zuck. erberg has rejected big offers from new- and old-media giants such as Yahoo! and Viacom One of his three sisters, who also works for Facebook, has posted a silly video online that makes fun of Yahoo!’s takeover bid and sings about "going for IPO". And Facebook has advertised for a "stock administration manager" with expertise in share regulations. Yet Mr Zuckerberg insists that he is "a little bit surprised about how focused everybody is on the ’exit’." The truth is that he is sick of talking about it. The venture capitalists backing Facebook may want to cash out, but Mr Zuckerberg is only 23 and doesn’t need the money. He also happens to believe—rather as Google’s young founders do—that he can, and should, change the world. A flotation would be a big distraction.
C Metaphorically, Mr Zuckerberg views himself as similar to the pioneering Renaissance map-makers who amassed and combined snippets of information and then charted new lands and seas so that other people could use their maps to find, say, new trade routes. In Mr Zucker-berg’s case, the map charts human relationships. Whereas many of the other social networks on the web primarily help people to make new contacts online—whether for hanky panky, marriage or business—Mr Zuckerberg is exclusively interested in "mapping out" the "real and pre-existing connections" among people, he says.
D The fancy mathematical name he has for this map is a "social graph", a model of nodes and links in which nodes are people and connections are friendships. Once this social graph, or map, is in place, it becomes a potent mechanism for spreading information. For instance, he says, "we automatically know who should have a new photo album," because as soon as one person uploads it to the site, all her friends see it, and the friends of friends might notice too. Other social networks can also do this, of course, but Facebook is distinctive in several ways. First, it is currently considered classier than, say, MySpace. One academic researcher argues that Facebook is for "good kids", whereas MySpace is for blue-collar kids, "art fags", "goths" and "gangstas". Facebook’s roots are indeed preppie. Mr Zuckerberg took Latin, Greek and fencing at Phillips Exeter Academy and started Facebook at Harvard, after all. From there, it spread to other elite universities, and it only opened up to the general population last September.
E Mr Zuckerberg, however, thinks that the bigger difference is that Facebook is now becoming a "platform". By this he means that it is evolving into a technology on top of which others can build new software tools and businesses. In May, Mr Zuckerberg opened Facebook up for outsiders to do just that, promising that any advertising revenues that third parties collect within Facebook are theirs to keep. Already, thousands of little tools have been created that allow Facebook users to share and discover music, play Sudoku, lend each other money, and so on. These toys can then spread through the social graph. If one user plays Sudoku, his friends see it and might try it too. These innovative uses of the social graph are, in Mr Zuckerberg’s mind, the precise analogy to the trade routes that were found once the ancient mapmakers had done their part.
F Clever though this is, the comparisons to Mr Jobs and (3oogle are not merited yet. Mr Zuckerberg has evidently studied Mr Jobs’s speaking style closely; and just as Mr Jobs is known for his uniform of jeans and a black mock-turtleneck, so Mr Zuckerberg has turned his combination of Adidas sandals, jeans and fleece sweaters into a trademark. But he has not had the chance to prove whether he has Mr Jobs’s abilities to triumph over adversity and deliver not just one big idea, but a string of them.
G Mr Zuckerberg is about to be tested in two ways. A three-year-old lawsuit is coming to court in which he is accused, in effect, of stealing the idea for Facebook from three other Harvard students. If Facebook really is going to do a (3oogle and go public, he will have to convince investors that mapmaking can be a business. One of its investors recently said revenues might come to $100 million this year. But it is not clear how much of this comes from one big deal with Microsoft, which needs Facebook as a partner and might even like it as a division. Advertising, the obvious business model, does not seem to work well on Facebook, perhaps because people go there to socialise, not to shop. Trying to make money in other ways could be risky, since it might alienate users and damage the social graph. And it is, remember, awfully easy for one "next big thing" to be overtaken by the next.
*
选项
A、trade information about people using the website.
B、sell their products and services for free.
C、keep the money they make from the website.
答案
C
解析
转载请注明原文地址:https://kaotiyun.com/show/xZVO777K
本试题收录于:
雅思阅读题库雅思(IELTS)分类
0
雅思阅读
雅思(IELTS)
相关试题推荐
Aspeoplerelymoreandmoreontechnologytosolveproblems,theabilityofhumanstothinkforthemselveswillsurelydeterior
ThefollowingappearedonthewebsiteScienceNewsToday."Inarecentsurveyofmorethan5,000adolescents,theteenswhorepo
Directions:Inthefollowingtypeofquestion,twoquantitiesappear,oneinColumnAandoneinColumnB.Youmustcomparethem
Directions:Inthefollowingtypeofquestion,twoquantitiesappear,oneinColumnAandoneinColumnB.Youmustcomparethem
Directions:Inthefollowingtypeofquestion,twoquantitiesappear,oneinColumnAandoneinColumnB.Youmustcomparethem
If80%oftheadultpopulationofavillageisregisteredtovote,and60%ofthoseregisteredactuallyvotedinaparticularel
Ofpeople20yearsofageorolder,approximatelyhowmanymoremalesthanfemaleswereunem-ployedin1997?
Mayor:Fouryearsago,whenwereorganizedthecitypolicedepartmentinordertosavemoney,criticsclaimedthatthereorganiz
BecauseIdrummerTonyWilliamspavedthewayforlaterjazz-fusionmusicians,heisconsidereda______ofthatstyle.
LedbyIviassasoitandWilliamBradford,theWampanoagcommunitiesandPlymouthColonycreatedamilitaryandeconomic______,dr
随机试题
患者,女,54岁,因慢性胆囊炎急性发作住院治疗两周后,病人自感身体恢复缓慢,害怕出院,时刻需要医护人员给予过多关注,该现象属于()。
在辐射采暖设计时,应注意________。
某高速公路设计车速120km/h,路面面层为三层式沥青混凝土结构。施工企业为保证工程施工质量,在施工中做了如下工作:(1)选用经试验合格的石料进行备料,严格对下承层进行清扫,并在开工前进行实验段铺筑;(2)沥青混合料的拌合站设置试验层,对沥青混合料及原材料
《安全生产许可证条例》规定,企业在安全生产许可证有效期内,严格遵守有关安全生产法律法规,未发生()的,安全生产许可证有效期满时,经原安全生产许可证颁发管理机关同意,不再审查,安全生产许可证有效期延期3年。
邓小平理论的形成经历了()。
下列关于Serv-UFTP服务器配置的描述中,错误的是()。
Internet在中国被称为( )。
Man:Okay,Mr.Taylor,let’sgoaheadandbegin.Firstofall,tellmeaboutyourlastjob.Mr.Taylor:Well,asstatedonmyresu
TheoriesonWhyWeLikeOtherPeopleInordertofigureoutthereasonswhywefallinlikeandwhywefallinlovewithpeop
WhenMomandDadGrowOldA)Theprospectoftalkingtoincreasinglyfragileparentsabouttheirfuturecanbe"oneofthemostd
最新回复
(
0
)