首页
外语
计算机
考研
公务员
职业资格
财经
工程
司法
医学
专升本
自考
实用职业技能
登录
外语
You will hear part of a tutorial between a business student called Gareth and his tutor, in which they discuss Trident Appliance
You will hear part of a tutorial between a business student called Gareth and his tutor, in which they discuss Trident Appliance
admin
2014-04-01
67
问题
You will hear part of a tutorial between a business student called Gareth and his tutor, in which they discuss Trident Appliances, a manufacturer of photocopiers.
For each question (23-30), mark one letter (A, B or C) for the correct answer.
After you have listened once, replay the recording.
Woman: Ah, Gareth, do sit down.
Man: Thank you.
Woman: Now, presumably you’ve considered this case study about Trident Appliances?
Man: Yes.
Woman: Good. Well, let’s start with the present situation. Trident manufactures photocopiers, which they sell in bulk to retailers and large organisations. Now, why do you think they’re having trouble selling them?
Man: It’s strange, because there’s a big demand for photocopiers, and Trident’s are competitively priced. But the specifications just don’t compare with what’s expected these days. It’s a shame, because they’ve got plenty of technical expertise in their engineering support team.
Woman: OK. Now, the company is owned by a large multinational. How do they see Trident?
Man: Well, the group is largely in the mining sector, and Trident doesn’t fit in with that, so you’d expect the parent company to want to sell it. Or alternatively to be active, say by helping it to expand its markets. But really it seems quite content to take a hands-off approach, as long as Trident is generating some income.
Woman: Hmm . . . There’s clearly poor morale among the employees. Why do you think that is?
Man: Well, weak line managers are often a reason, but I can’t find any evidence for that here. And even the recent changes, like the cut in bonuses, have been accepted fairly calmly. I think it reflects people’s uncertainty about their long-term prospects with the company.
Woman: What would you say about the sales staff? There’s a lot about them in the case study.
Man: They’re doing the best they can in the circumstances. There’s a system for helping them to develop their selling skills, and that’s working. The way customers are allocated to each salesperson could be improved maybe, to reduce unnecessary travel. But they’re getting contradictory signals about what they’re supposed to be doing: just responding to enquiries, or going out looking for new business.
Woman: Uh-huh. And what about the service engineers: what’s the main weakness in that department?
Man: They seem to miss a lot of opportunities. When they visit a customer to install or repair a photocopier, it’s their chance to look at all the equipment there and suggest how Trident could supply the company’s needs better. Then there’s their problem with spares, the Parts Services Department keeps stocks low, for financial reasons, but that means the engineers often can’t get the parts they need for call-outs, and the customer has to wait.
Woman: Now, what about communications within the company? I’m sure you’ll agree they’re not as good as they could be. Why do you think that is?
Man: Well, was bit surprised, because, in fact, middle managers hold regular meetings with their departments. But that’s because they’re given information by the top management about policy issues and plans, for instance, which they have to pass on. But I have to say that some of them don’t seem to think their staff can have anything to say that’s worth hearing. And, of course, this creates ill feeling.
Woman: OK. Now, if you think about the Chief Executive’s problems for a moment... what do you think he needs to tackle first?
Man: There are so many problems! Something needs to be done about the workforce, because some departments employ staff without the necessary training. In the long term, of course, they need to develop the photocopiers themselves. But the priority must be to reverse the fall in revenue, even if it means cutting prices, in order to increase the sales volume. Unless they do that, they’ll go out of business very soon.
Woman: And what about their advertising?
Man: Well, they’re using modern media, like the internet, and targeting their advertising more than they used to, for instance by moving from magazine ads to direct mailshots to companies. But these have an old-fashioned feel to them; the layout and graphics don’t seem to have changed for twenty years.
Woman: Right. Now, let’s go on to . . .
选项
A、design of the advertisements.
B、media which are used.
C、targeting of customers.
答案
A
解析
转载请注明原文地址:https://kaotiyun.com/show/xZzO777K
本试题收录于:
BEC中级听力题库BEC商务英语分类
0
BEC中级听力
BEC商务英语
相关试题推荐
Thepurposeofany【C1】______interviewistochoosetherightpersonforthejobinquestionortoselectsomeonewhoshowspot
ChilehasbecomeoneofEurope’sfavoritesourcingcountriesforfruitandvegetables.Infactithastakenlessthantenyears
Trainingmusthaveapurpose,whichis【C1】______whenafirmanalysesitstrainingneeds.Areviewofmanpowerplanningshould
Whenthereisavacancyinacompany,itisthejobofthePersonnelManagerandhisdepartmenttomanagetherecruitmentofan
•LookatthestatementsbelowandatthefiveshortadvertisementsforMBA(MasterinBusinessAdministration)courses.•Which
•Lookatthestatementsbelowandatthefiveextractsontheoppositepagefromtheannualreportsoffivemobilephonecompan
•Lookatthestatementsbelowandatthefiveextractsontheoppositepagefromtheannualreportsoffivemobilephonecompan
AYouprobablyneedtoreducethenumberofpeople.Costsavingsthroughcombiningredundanttasksisacommongoalforme
Readthisletterwhichisaboutarequestfaractingasagent.ChoosethebestsentencesfromthelistA-Itofilleachofthe
—Youwillhearfiveshortrecording.—Foreachrecording,decidewhatthespeakeristalkingabout.—Writeoneletter(A—H)next
随机试题
公共承运人
A.葡萄糖B.菊粉C.内生肌酐D.碘锐特血浆清除率接近125mL/min的物质是
审核策划和准备主要包括()以及准备审核工作文件等工作内容。
监理工程师控制设备工程进度的技术措施包括( )。
不属于Access对象的是()。
已知a>0,函数f(x)=x2-a,x∈[0,+∞),设x1>0,记曲线y=f(x)在点M(x1,f(x1))处的切线为l。设l与x轴的交点为(x2,0),求证:①x2≥<x2<x1。
如果F被安排8点至12点之间的班作业,并且这一班只有两人下水,那么下列哪一个潜水员可以安排到这一班?如果每一班都恰好安排3个潜水员下水作业,并且F和M都被安排8点那一班下水,那么12点那一班下水的潜水员可以是J和以下哪两个潜水员?
设三次独立试验中事件A在每次试验中发生的概率均为p,已知A至少发生一次的概率为,求p。
结合材料回答问题:材料1千百年来.上九天揽月一直是人类美好的梦想。从最初用裸眼观看月球到后来用望远镜观测月球。再到探月行动进入空间探测阶段,人类一直在努力认识月球、奔向月球、找寻月球的秘密……在近50年的月球探测史上,人类为了这个执着的
人民民主是社会主义的生命。没有民主就没有社会主义,就没有社会主义的现代化,就没有中华民族伟大复兴。社会主义愈发展,民主也愈发展。在前进道路上,我们要坚定不移走中国特色社会主义政治发展道路,继续推进社会主义民主政治建设、发展社会主义政治文明。社会主义民主政治
最新回复
(
0
)