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  3. It is not easy to talk about the role of the mass media in this overwhelmingly significant phase in European history. History an

It is not easy to talk about the role of the mass media in this overwhelmingly significant phase in European history. History an

admin2008-12-26  29
问题     It is not easy to talk about the role of the mass media in this overwhelmingly significant phase in European history. History and news become confused, and one’s impressions tend to be a mixture of skepticism and optimism. (46)Television is one of the means by which these feelings are created and conveyed—and perhaps never before has it served so much to connect different peoples and nations as in the recent events in Europe. The Europe that is now forming cannot be any thing other than its peoples, their cultures and national identities. With this in mind we can begin to analyze the European television scene. (47)In Europe, as elsewhere multi-media groups have been increasingly successful groups which bring together television, radio newspapers, magazines and publishing houses that work in relation to one another. One Italian ex ample would be the Berlusconi group, while abroad Maxwell and Murdoch come to mind. Clearly, only the biggest and most flexible television companies are going to be able to compete in such a rich and hotly-contested market. (48)This alone demonstrates that the television business is not an easy world to survive in, a fact underlined by statistics that show that out of eighty European television networks, no less than 50% took a loss in 1989.
    Moreover, the integration of the European community will oblige television companies to cooperate more closely in terms of both production and distribution.
    (49)Creating a "European identity" that respects the different cultures and traditions which go to make up the connecting fabric of the Old Continent is no easy task and demands a strategic choice—that of producing programs in Europe for Europe. This entails reducing our dependence on the North American market, whose programs relate to experiences and cultural traditions which are different from our own.
    In order to achieve these objectives, we must concentrate more on co-productions, the exchange of news, documentary services and training. This also involves the agreements between European countries for the creation of a European bank for Television Production which, on the model of European Investments Bank, will handle the finances necessary for production costs. (50)In dealing with a challenge on such a scale it is no exaggeration to say "United we stand, divided we fall".—and if I had to choose a slogan it would be "Unity in our diversity". A unity of objectives that nonetheless respect the varied peculiarities of each country.

选项
答案在应付一个如此规模的挑战过程中，我们可以毫不夸张地说："团结，我们就会站起来；分裂，我们就会倒下去"。
解析 这是整个翻译当中最短的一个句子，这个句子是改写美国总统肯尼迪的一句话"United，there is little we cannot do；divided，there is little we can do"．中文是"团结，我们无所不能；分裂，我们一事无成"。
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